coreyhaines31
Designs statistically valid A/B tests with proper hypothesis structure, sample size calculation, and measurement planning.
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Guides experiment design from hypothesis formation (using a structured 'Because [observation], we believe [change] will cause [outcome]' format) through test type selection, sample size calculation, and primary/guardrail metric definition. Covers A/B, A/B/n, MVT, and split URL test types with traffic requirement quick reference tables and statistical rigor principles to avoid peeking and early stopping.
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skills-sh-coreyhaines31-marketingskills-ab-test-setup
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Designs statistically valid A/B tests with proper hypothesis structure, sample size calculation, and measurement planning.
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