coreyhaines31
Sets up, audits, and improves analytics tracking with GA4, GTM, Mixpanel, Segment, and UTM parameters.
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Guides creation of a structured tracking plan using an Object-Action event naming convention, covering marketing site events, app events, and conversion tracking. Emphasizes tracking for decisions rather than data collection, and includes guidance on attribution, data quality validation, and platform-specific implementation for Google Analytics 4, Google Tag Manager, Mixpanel, and Segment.
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skills-sh-coreyhaines31-marketingskills-analytics-tracking
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Sets up, audits, and improves analytics tracking with GA4, GTM, Mixpanel, Segment, and UTM parameters.
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