1# Copy Editing Checklist
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3Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy.
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5## Before You Start
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7- [ ] Understand the goal of this copy
8- [ ] Know the target audience
9- [ ] Identify the desired action
10- [ ] Read through once without editing
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12## Clarity (Sweep 1)
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14- [ ] Every sentence is immediately understandable
15- [ ] No jargon without explanation
16- [ ] Pronouns have clear references
17- [ ] No sentences trying to do too much
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19## Voice & Tone (Sweep 2)
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21- [ ] Consistent formality level throughout
22- [ ] Brand personality maintained
23- [ ] No jarring shifts in mood
24- [ ] Reads well aloud
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26## So What (Sweep 3)
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28- [ ] Every feature connects to a benefit
29- [ ] Claims answer "why should I care?"
30- [ ] Benefits connect to real desires
31- [ ] No impressive-but-empty statements
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33## Prove It (Sweep 4)
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35- [ ] Claims are substantiated
36- [ ] Social proof is specific and attributed
37- [ ] Numbers and stats have sources
38- [ ] No unearned superlatives
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40## Specificity (Sweep 5)
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42- [ ] Vague words replaced with concrete ones
43- [ ] Numbers and timeframes included
44- [ ] Generic statements made specific
45- [ ] Filler content removed
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47## Heightened Emotion (Sweep 6)
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49- [ ] Copy evokes feeling, not just information
50- [ ] Pain points feel real
51- [ ] Aspirations feel achievable
52- [ ] Emotion serves the message authentically
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54## Zero Risk (Sweep 7)
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56- [ ] Objections addressed near CTA
57- [ ] Trust signals present
58- [ ] Next steps are crystal clear
59- [ ] Risk reversals stated (guarantee, trial, etc.)
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61## Final Checks
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63- [ ] No typos or grammatical errors
64- [ ] Consistent formatting
65- [ ] Links work (if applicable)
66- [ ] Core message preserved through all edits
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