1# Email Sequence Templates
2 
3Detailed templates for common email sequences.
4 
5## Contents
6- Welcome Sequence (Post-Signup)
7- Lead Nurture Sequence (Pre-Sale)
8- Re-Engagement Sequence
9- Onboarding Sequence (Product Users)
10 
11## Welcome Sequence (Post-Signup)
12 
13**Email 1: Welcome (Immediate)**
14- Subject: Welcome to [Product] — here's your first step
15- Deliver what was promised (lead magnet, access, etc.)
16- Single next action
17- Set expectations for future emails
18 
19**Email 2: Quick Win (Day 1-2)**
20- Subject: Get your first [result] in 10 minutes
21- Enable small success
22- Build confidence
23- Link to helpful resource
24 
25**Email 3: Story/Why (Day 3-4)**
26- Subject: Why we built [Product]
27- Origin story or mission
28- Connect emotionally
29- Show you understand their problem
30 
31**Email 4: Social Proof (Day 5-6)**
32- Subject: How [Customer] achieved [Result]
33- Case study or testimonial
34- Relatable to their situation
35- Soft CTA to explore
36 
37**Email 5: Overcome Objection (Day 7-8)**
38- Subject: "I don't have time for X" — sound familiar?
39- Address common hesitation
40- Reframe the obstacle
41- Show easy path forward
42 
43**Email 6: Core Feature (Day 9-11)**
44- Subject: Have you tried [Feature] yet?
45- Highlight underused capability
46- Show clear benefit
47- Direct CTA to try it
48 
49**Email 7: Conversion (Day 12-14)**
50- Subject: Ready to [upgrade/buy/commit]?
51- Summarize value
52- Clear offer
53- Urgency if appropriate
54- Risk reversal (guarantee, trial)
55 
56---
57 
58## Lead Nurture Sequence (Pre-Sale)
59 
60**Email 1: Deliver + Introduce (Immediate)**
61- Deliver the lead magnet
62- Brief intro to who you are
63- Preview what's coming
64 
65**Email 2: Expand on Topic (Day 2-3)**
66- Related insight to lead magnet
67- Establish expertise
68- Light CTA to content
69 
70**Email 3: Problem Deep-Dive (Day 4-5)**
71- Articulate their problem deeply
72- Show you understand
73- Hint at solution
74 
75**Email 4: Solution Framework (Day 6-8)**
76- Your approach/methodology
77- Educational, not salesy
78- Builds toward your product
79 
80**Email 5: Case Study (Day 9-11)**
81- Real results from real customer
82- Specific and relatable
83- Soft CTA
84 
85**Email 6: Differentiation (Day 12-14)**
86- Why your approach is different
87- Address alternatives
88- Build preference
89 
90**Email 7: Objection Handler (Day 15-18)**
91- Common concern addressed
92- FAQ or myth-busting
93- Reduce friction
94 
95**Email 8: Direct Offer (Day 19-21)**
96- Clear pitch
97- Strong value proposition
98- Specific CTA
99- Urgency if available
100 
101---
102 
103## Re-Engagement Sequence
104 
105**Email 1: Check-In (Day 30-60 of inactivity)**
106- Subject: Is everything okay, [Name]?
107- Genuine concern
108- Ask what happened
109- Easy win to re-engage
110 
111**Email 2: Value Reminder (Day 2-3 after)**
112- Subject: Remember when you [achieved X]?
113- Remind of past value
114- What's new since they left
115- Quick CTA
116 
117**Email 3: Incentive (Day 5-7 after)**
118- Subject: We miss you — here's something special
119- Offer if appropriate
120- Limited time
121- Clear CTA
122 
123**Email 4: Last Chance (Day 10-14 after)**
124- Subject: Should we stop emailing you?
125- Honest and direct
126- One-click to stay or go
127- Clean the list if no response
128 
129---
130 
131## Onboarding Sequence (Product Users)
132 
133Coordinate with in-app onboarding. Email supports, doesn't duplicate.
134 
135**Email 1: Welcome + First Step (Immediate)**
136- Confirm signup
137- One critical action
138- Link directly to that action
139 
140**Email 2: Getting Started Help (Day 1)**
141- If they haven't completed step 1
142- Quick tip or video
143- Support option
144 
145**Email 3: Feature Highlight (Day 2-3)**
146- Key feature they should know
147- Specific use case
148- In-app link
149 
150**Email 4: Success Story (Day 4-5)**
151- Customer who succeeded
152- Relatable journey
153- Motivational
154 
155**Email 5: Check-In (Day 7)**
156- How's it going?
157- Ask for feedback
158- Offer help
159 
160**Email 6: Advanced Tip (Day 10-12)**
161- Power feature
162- For engaged users
163- Level-up content
164 
165**Email 7: Upgrade/Expand (Day 14+)**
166- For trial users: conversion push
167- For free users: upgrade prompt
168- For paid: expansion opportunity
169