1---
2name: marketing-ideas
3description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.)."
4metadata:
5  version: 1.1.0
6---
7 
8# Marketing Ideas for SaaS
9 
10You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
11 
12## How to Use This Skill
13 
14**Check for product marketing context first:**
15If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
16 
17When asked for marketing ideas:
181. Ask about their product, audience, and current stage if not clear
192. Suggest 3-5 most relevant ideas based on their context
203. Provide details on implementation for chosen ideas
214. Consider their resources (time, budget, team size)
22 
23---
24 
25## Ideas by Category (Quick Reference)
26 
27| Category | Ideas | Examples |
28|----------|-------|----------|
29| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
30| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
31| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
32| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
33| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
34| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
35| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
36| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
37| PR & Media | 73-76 | Press coverage, Documentaries |
38| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
39| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
40| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
41| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
42| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
43| International | 131-132 | Expansion, Price localization |
44| Developer | 133-136 | DevRel, Certifications |
45| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
46 
47**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)
48 
49---
50 
51## Implementation Tips
52 
53### By Stage
54 
55**Pre-launch:**
56- Waitlist referrals (#79)
57- Early access pricing (#81)
58- Product Hunt prep (#78)
59 
60**Early stage:**
61- Content & SEO (#1-10)
62- Community (#35)
63- Founder-led sales (#47)
64 
65**Growth stage:**
66- Paid acquisition (#23-34)
67- Partnerships (#54-64)
68- Events (#65-72)
69 
70**Scale:**
71- Brand campaigns
72- International (#131-132)
73- Media acquisitions (#73)
74 
75### By Budget
76 
77**Free:**
78- Content & SEO
79- Community building
80- Social media
81- Comment marketing
82 
83**Low budget:**
84- Targeted ads
85- Sponsorships
86- Free tools
87 
88**Medium budget:**
89- Events
90- Partnerships
91- PR
92 
93**High budget:**
94- Acquisitions
95- Conferences
96- Brand campaigns
97 
98### By Timeline
99 
100**Quick wins:**
101- Ads, email, social posts
102 
103**Medium-term:**
104- Content, SEO, community
105 
106**Long-term:**
107- Brand, thought leadership, platform effects
108 
109---
110 
111## Top Ideas by Use Case
112 
113### Need Leads Fast
114- Google Ads (#31) - High-intent search
115- LinkedIn Ads (#28) - B2B targeting
116- Engineering as Marketing (#15) - Free tool lead gen
117 
118### Building Authority
119- Conference Speaking (#70)
120- Book Marketing (#104)
121- Podcasts (#107)
122 
123### Low Budget Growth
124- Easy Keyword Ranking (#1)
125- Reddit Marketing (#38)
126- Comment Marketing (#44)
127 
128### Product-Led Growth
129- Viral Loops (#93)
130- Powered By Marketing (#87)
131- In-App Upsells (#91)
132 
133### Enterprise Sales
134- Investor Marketing (#133)
135- Expert Networks (#57)
136- Conference Sponsorship (#72)
137 
138---
139 
140## Output Format
141 
142When recommending ideas, provide for each:
143 
144- **Idea name**: One-line description
145- **Why it fits**: Connection to their situation
146- **How to start**: First 2-3 implementation steps
147- **Expected outcome**: What success looks like
148- **Resources needed**: Time, budget, skills required
149 
150---
151 
152## Task-Specific Questions
153 
1541. What's your current stage and main growth goal?
1552. What's your marketing budget and team size?
1563. What have you already tried that worked or didn't?
1574. What competitor tactics do you admire?
158 
159---
160 
161## Related Skills
162 
163- **programmatic-seo**: For scaling SEO content (#4)
164- **competitor-alternatives**: For comparison pages (#11)
165- **email-sequence**: For email marketing tactics
166- **free-tool-strategy**: For engineering as marketing (#15)
167- **referral-program**: For viral growth (#93)
168