1# The 12 Programmatic SEO Playbooks
2 
3Beyond mixing and matching data point permutations, these are the proven playbooks for programmatic SEO.
4 
5## Contents
6- 1. Templates
7- 2. Curation
8- 3. Conversions
9- 4. Comparisons
10- 5. Examples
11- 6. Locations
12- 7. Personas
13- 8. Integrations
14- 9. Glossary
15- 10. Translations
16- 11. Directory
17- 12. Profiles
18- Choosing Your Playbook (Match to Your Assets, Combine Playbooks)
19 
20## 1. Templates
21 
22**Pattern**: "[Type] template" or "free [type] template"
23**Example searches**: "resume template", "invoice template", "pitch deck template"
24 
25**What it is**: Downloadable or interactive templates users can use directly.
26 
27**Why it works**:
28- High intent—people need it now
29- Shareable/linkable assets
30- Natural for product-led companies
31 
32**Value requirements**:
33- Actually usable templates (not just previews)
34- Multiple variations per type
35- Quality comparable to paid options
36- Easy download/use flow
37 
38**URL structure**: `/templates/[type]/` or `/templates/[category]/[type]/`
39 
40---
41 
42## 2. Curation
43 
44**Pattern**: "best [category]" or "top [number] [things]"
45**Example searches**: "best website builders", "top 10 crm software", "best free design tools"
46 
47**What it is**: Curated lists ranking or recommending options in a category.
48 
49**Why it works**:
50- Comparison shoppers searching for guidance
51- High commercial intent
52- Evergreen with updates
53 
54**Value requirements**:
55- Genuine evaluation criteria
56- Real testing or expertise
57- Regular updates (date visible)
58- Not just affiliate-driven rankings
59 
60**URL structure**: `/best/[category]/` or `/[category]/best/`
61 
62---
63 
64## 3. Conversions
65 
66**Pattern**: "[X] to [Y]" or "[amount] [unit] in [unit]"
67**Example searches**: "$10 USD to GBP", "100 kg to lbs", "pdf to word"
68 
69**What it is**: Tools or pages that convert between formats, units, or currencies.
70 
71**Why it works**:
72- Instant utility
73- Extremely high search volume
74- Repeat usage potential
75 
76**Value requirements**:
77- Accurate, real-time data
78- Fast, functional tool
79- Related conversions suggested
80- Mobile-friendly interface
81 
82**URL structure**: `/convert/[from]-to-[to]/` or `/[from]-to-[to]-converter/`
83 
84---
85 
86## 4. Comparisons
87 
88**Pattern**: "[X] vs [Y]" or "[X] alternative"
89**Example searches**: "webflow vs wordpress", "notion vs coda", "figma alternatives"
90 
91**What it is**: Head-to-head comparisons between products, tools, or options.
92 
93**Why it works**:
94- High purchase intent
95- Clear search pattern
96- Scales with number of competitors
97 
98**Value requirements**:
99- Honest, balanced analysis
100- Actual feature comparison data
101- Clear recommendation by use case
102- Updated when products change
103 
104**URL structure**: `/compare/[x]-vs-[y]/` or `/[x]-vs-[y]/`
105 
106*See also: competitors skill for detailed frameworks*
107 
108---
109 
110## 5. Examples
111 
112**Pattern**: "[type] examples" or "[category] inspiration"
113**Example searches**: "saas landing page examples", "email subject line examples", "portfolio website examples"
114 
115**What it is**: Galleries or collections of real-world examples for inspiration.
116 
117**Why it works**:
118- Research phase traffic
119- Highly shareable
120- Natural for design/creative tools
121 
122**Value requirements**:
123- Real, high-quality examples
124- Screenshots or embeds
125- Categorization/filtering
126- Analysis of why they work
127 
128**URL structure**: `/examples/[type]/` or `/[type]-examples/`
129 
130---
131 
132## 6. Locations
133 
134**Pattern**: "[service/thing] in [location]"
135**Example searches**: "coworking spaces in san diego", "dentists in austin", "best restaurants in brooklyn"
136 
137**What it is**: Location-specific pages for services, businesses, or information.
138 
139**Why it works**:
140- Local intent is massive
141- Scales with geography
142- Natural for marketplaces/directories
143 
144**Value requirements**:
145- Actual local data (not just city name swapped)
146- Local providers/options listed
147- Location-specific insights (pricing, regulations)
148- Map integration helpful
149 
150**URL structure**: `/[service]/[city]/` or `/locations/[city]/[service]/`
151 
152---
153 
154## 7. Personas
155 
156**Pattern**: "[product] for [audience]" or "[solution] for [role/industry]"
157**Example searches**: "payroll software for agencies", "crm for real estate", "project management for freelancers"
158 
159**What it is**: Tailored landing pages addressing specific audience segments.
160 
161**Why it works**:
162- Speaks directly to searcher's context
163- Higher conversion than generic pages
164- Scales with personas
165 
166**Value requirements**:
167- Genuine persona-specific content
168- Relevant features highlighted
169- Testimonials from that segment
170- Use cases specific to audience
171 
172**URL structure**: `/for/[persona]/` or `/solutions/[industry]/`
173 
174---
175 
176## 8. Integrations
177 
178**Pattern**: "[your product] [other product] integration" or "[product] + [product]"
179**Example searches**: "slack asana integration", "zapier airtable", "hubspot salesforce sync"
180 
181**What it is**: Pages explaining how your product works with other tools.
182 
183**Why it works**:
184- Captures users of other products
185- High intent (they want the solution)
186- Scales with integration ecosystem
187 
188**Value requirements**:
189- Real integration details
190- Setup instructions
191- Use cases for the combination
192- Working integration (not vaporware)
193 
194**URL structure**: `/integrations/[product]/` or `/connect/[product]/`
195 
196---
197 
198## 9. Glossary
199 
200**Pattern**: "what is [term]" or "[term] definition" or "[term] meaning"
201**Example searches**: "what is pSEO", "api definition", "what does crm stand for"
202 
203**What it is**: Educational definitions of industry terms and concepts.
204 
205**Why it works**:
206- Top-of-funnel awareness
207- Establishes expertise
208- Natural internal linking opportunities
209 
210**Value requirements**:
211- Clear, accurate definitions
212- Examples and context
213- Related terms linked
214- More depth than a dictionary
215 
216**URL structure**: `/glossary/[term]/` or `/learn/[term]/`
217 
218---
219 
220## 10. Translations
221 
222**Pattern**: Same content in multiple languages
223**Example searches**: "qué es pSEO", "was ist SEO", "マーケティングとは"
224 
225**What it is**: Your content translated and localized for other language markets.
226 
227**Why it works**:
228- Opens entirely new markets
229- Lower competition in many languages
230- Multiplies your content reach
231 
232**Value requirements**:
233- Quality translation (not just Google Translate)
234- Cultural localization
235- hreflang tags properly implemented
236- Native speaker review
237 
238**URL structure**: `/[lang]/[page]/` or `yoursite.com/es/`, `/de/`, etc.
239 
240---
241 
242## 11. Directory
243 
244**Pattern**: "[category] tools" or "[type] software" or "[category] companies"
245**Example searches**: "ai copywriting tools", "email marketing software", "crm companies"
246 
247**What it is**: Comprehensive directories listing options in a category.
248 
249**Why it works**:
250- Research phase capture
251- Link building magnet
252- Natural for aggregators/reviewers
253 
254**Value requirements**:
255- Comprehensive coverage
256- Useful filtering/sorting
257- Details per listing (not just names)
258- Regular updates
259 
260**URL structure**: `/directory/[category]/` or `/[category]-directory/`
261 
262---
263 
264## 12. Profiles
265 
266**Pattern**: "[person/company name]" or "[entity] + [attribute]"
267**Example searches**: "stripe ceo", "airbnb founding story", "elon musk companies"
268 
269**What it is**: Profile pages about notable people, companies, or entities.
270 
271**Why it works**:
272- Informational intent traffic
273- Builds topical authority
274- Natural for B2B, news, research
275 
276**Value requirements**:
277- Accurate, sourced information
278- Regularly updated
279- Unique insights or aggregation
280- Not just Wikipedia rehash
281 
282**URL structure**: `/people/[name]/` or `/companies/[name]/`
283 
284---
285 
286## Choosing Your Playbook
287 
288### Match to Your Assets
289 
290| If you have... | Consider... |
291|----------------|-------------|
292| Proprietary data | Stats, Directories, Profiles |
293| Product with integrations | Integrations |
294| Design/creative product | Templates, Examples |
295| Multi-segment audience | Personas |
296| Local presence | Locations |
297| Tool or utility product | Conversions |
298| Content/expertise | Glossary, Curation |
299| International potential | Translations |
300| Competitor landscape | Comparisons |
301 
302### Combine Playbooks
303 
304You can layer multiple playbooks:
305- **Locations + Personas**: "Marketing agencies for startups in Austin"
306- **Curation + Locations**: "Best coworking spaces in San Diego"
307- **Integrations + Personas**: "Slack for sales teams"
308- **Glossary + Translations**: Multi-language educational content
309