coreyhaines31
Designs and optimizes customer referral programs and affiliate programs to turn existing users into growth engines.
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Distinguishes between customer referral programs (existing users, one-time rewards, high trust) and affiliate programs (publishers/creators, ongoing commissions, higher volume). Covers the referral loop design: trigger moments, share mechanism ranking (in-product highest, referral code lowest), incentive structures (single-sided, double-sided, tiered), and platform tool recommendations. Includes viral coefficient calculation guidance.
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skills-sh-coreyhaines31-marketingskills-referral-program
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Designs and optimizes customer referral programs and affiliate programs to turn existing users into growth engines.
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