1# Schema Markup Examples
2 
3Complete JSON-LD examples for common schema types.
4 
5## Contents
6- Organization
7- WebSite (with SearchAction)
8- Article / BlogPosting
9- Product
10- SoftwareApplication
11- FAQPage
12- HowTo
13- BreadcrumbList
14- LocalBusiness
15- Event
16- Multiple Schema Types
17- Implementation Example (Next.js)
18 
19## Organization
20 
21For company/brand homepage or about page.
22 
23```json
24{
25  "@context": "https://schema.org",
26  "@type": "Organization",
27  "name": "Example Company",
28  "url": "https://example.com",
29  "logo": "https://example.com/logo.png",
30  "sameAs": [
31    "https://twitter.com/example",
32    "https://linkedin.com/company/example",
33    "https://facebook.com/example"
34  ],
35  "contactPoint": {
36    "@type": "ContactPoint",
37    "telephone": "+1-555-555-5555",
38    "contactType": "customer service"
39  }
40}
41```
42 
43---
44 
45## WebSite (with SearchAction)
46 
47For homepage, enables sitelinks search box.
48 
49```json
50{
51  "@context": "https://schema.org",
52  "@type": "WebSite",
53  "name": "Example",
54  "url": "https://example.com",
55  "potentialAction": {
56    "@type": "SearchAction",
57    "target": {
58      "@type": "EntryPoint",
59      "urlTemplate": "https://example.com/search?q={search_term_string}"
60    },
61    "query-input": "required name=search_term_string"
62  }
63}
64```
65 
66---
67 
68## Article / BlogPosting
69 
70For blog posts and news articles.
71 
72```json
73{
74  "@context": "https://schema.org",
75  "@type": "Article",
76  "headline": "How to Implement Schema Markup",
77  "image": "https://example.com/image.jpg",
78  "datePublished": "2024-01-15T08:00:00+00:00",
79  "dateModified": "2024-01-20T10:00:00+00:00",
80  "author": {
81    "@type": "Person",
82    "name": "Jane Doe",
83    "url": "https://example.com/authors/jane"
84  },
85  "publisher": {
86    "@type": "Organization",
87    "name": "Example Company",
88    "logo": {
89      "@type": "ImageObject",
90      "url": "https://example.com/logo.png"
91    }
92  },
93  "description": "A complete guide to implementing schema markup...",
94  "mainEntityOfPage": {
95    "@type": "WebPage",
96    "@id": "https://example.com/schema-guide"
97  }
98}
99```
100 
101---
102 
103## Product
104 
105For product pages (e-commerce or SaaS).
106 
107```json
108{
109  "@context": "https://schema.org",
110  "@type": "Product",
111  "name": "Premium Widget",
112  "image": "https://example.com/widget.jpg",
113  "description": "Our best-selling widget for professionals",
114  "sku": "WIDGET-001",
115  "brand": {
116    "@type": "Brand",
117    "name": "Example Co"
118  },
119  "offers": {
120    "@type": "Offer",
121    "url": "https://example.com/products/widget",
122    "priceCurrency": "USD",
123    "price": "99.99",
124    "availability": "https://schema.org/InStock",
125    "priceValidUntil": "2024-12-31"
126  },
127  "aggregateRating": {
128    "@type": "AggregateRating",
129    "ratingValue": "4.8",
130    "reviewCount": "127"
131  }
132}
133```
134 
135---
136 
137## SoftwareApplication
138 
139For SaaS product pages and app landing pages.
140 
141```json
142{
143  "@context": "https://schema.org",
144  "@type": "SoftwareApplication",
145  "name": "Example App",
146  "applicationCategory": "BusinessApplication",
147  "operatingSystem": "Web, iOS, Android",
148  "offers": {
149    "@type": "Offer",
150    "price": "0",
151    "priceCurrency": "USD"
152  },
153  "aggregateRating": {
154    "@type": "AggregateRating",
155    "ratingValue": "4.6",
156    "ratingCount": "1250"
157  }
158}
159```
160 
161---
162 
163## FAQPage
164 
165For pages with frequently asked questions.
166 
167```json
168{
169  "@context": "https://schema.org",
170  "@type": "FAQPage",
171  "mainEntity": [
172    {
173      "@type": "Question",
174      "name": "What is schema markup?",
175      "acceptedAnswer": {
176        "@type": "Answer",
177        "text": "Schema markup is a structured data vocabulary that helps search engines understand your content..."
178      }
179    },
180    {
181      "@type": "Question",
182      "name": "How do I implement schema?",
183      "acceptedAnswer": {
184        "@type": "Answer",
185        "text": "The recommended approach is to use JSON-LD format, placing the script in your page's head..."
186      }
187    }
188  ]
189}
190```
191 
192---
193 
194## HowTo
195 
196For instructional content and tutorials.
197 
198```json
199{
200  "@context": "https://schema.org",
201  "@type": "HowTo",
202  "name": "How to Add Schema Markup to Your Website",
203  "description": "A step-by-step guide to implementing JSON-LD schema",
204  "totalTime": "PT15M",
205  "step": [
206    {
207      "@type": "HowToStep",
208      "name": "Choose your schema type",
209      "text": "Identify the appropriate schema type for your page content...",
210      "url": "https://example.com/guide#step1"
211    },
212    {
213      "@type": "HowToStep",
214      "name": "Write the JSON-LD",
215      "text": "Create the JSON-LD markup following schema.org specifications...",
216      "url": "https://example.com/guide#step2"
217    },
218    {
219      "@type": "HowToStep",
220      "name": "Add to your page",
221      "text": "Insert the script tag in your page's head section...",
222      "url": "https://example.com/guide#step3"
223    }
224  ]
225}
226```
227 
228---
229 
230## BreadcrumbList
231 
232For any page with breadcrumb navigation.
233 
234```json
235{
236  "@context": "https://schema.org",
237  "@type": "BreadcrumbList",
238  "itemListElement": [
239    {
240      "@type": "ListItem",
241      "position": 1,
242      "name": "Home",
243      "item": "https://example.com"
244    },
245    {
246      "@type": "ListItem",
247      "position": 2,
248      "name": "Blog",
249      "item": "https://example.com/blog"
250    },
251    {
252      "@type": "ListItem",
253      "position": 3,
254      "name": "SEO Guide",
255      "item": "https://example.com/blog/seo-guide"
256    }
257  ]
258}
259```
260 
261---
262 
263## LocalBusiness
264 
265For local business location pages.
266 
267```json
268{
269  "@context": "https://schema.org",
270  "@type": "LocalBusiness",
271  "name": "Example Coffee Shop",
272  "image": "https://example.com/shop.jpg",
273  "address": {
274    "@type": "PostalAddress",
275    "streetAddress": "123 Main Street",
276    "addressLocality": "San Francisco",
277    "addressRegion": "CA",
278    "postalCode": "94102",
279    "addressCountry": "US"
280  },
281  "geo": {
282    "@type": "GeoCoordinates",
283    "latitude": "37.7749",
284    "longitude": "-122.4194"
285  },
286  "telephone": "+1-555-555-5555",
287  "openingHoursSpecification": [
288    {
289      "@type": "OpeningHoursSpecification",
290      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
291      "opens": "08:00",
292      "closes": "18:00"
293    }
294  ],
295  "priceRange": "$$"
296}
297```
298 
299---
300 
301## Event
302 
303For event pages, webinars, conferences.
304 
305```json
306{
307  "@context": "https://schema.org",
308  "@type": "Event",
309  "name": "Annual Marketing Conference",
310  "startDate": "2024-06-15T09:00:00-07:00",
311  "endDate": "2024-06-15T17:00:00-07:00",
312  "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
313  "eventStatus": "https://schema.org/EventScheduled",
314  "location": {
315    "@type": "VirtualLocation",
316    "url": "https://example.com/conference"
317  },
318  "image": "https://example.com/conference.jpg",
319  "description": "Join us for our annual marketing conference...",
320  "offers": {
321    "@type": "Offer",
322    "url": "https://example.com/conference/tickets",
323    "price": "199",
324    "priceCurrency": "USD",
325    "availability": "https://schema.org/InStock",
326    "validFrom": "2024-01-01"
327  },
328  "performer": {
329    "@type": "Organization",
330    "name": "Example Company"
331  },
332  "organizer": {
333    "@type": "Organization",
334    "name": "Example Company",
335    "url": "https://example.com"
336  }
337}
338```
339 
340---
341 
342## Multiple Schema Types
343 
344Combine multiple schema types using @graph.
345 
346```json
347{
348  "@context": "https://schema.org",
349  "@graph": [
350    {
351      "@type": "Organization",
352      "@id": "https://example.com/#organization",
353      "name": "Example Company",
354      "url": "https://example.com"
355    },
356    {
357      "@type": "WebSite",
358      "@id": "https://example.com/#website",
359      "url": "https://example.com",
360      "name": "Example",
361      "publisher": {
362        "@id": "https://example.com/#organization"
363      }
364    },
365    {
366      "@type": "BreadcrumbList",
367      "itemListElement": [...]
368    }
369  ]
370}
371```
372 
373---
374 
375## Implementation Example (Next.js)
376 
377```jsx
378export default function ProductPage({ product }) {
379  const schema = {
380    "@context": "https://schema.org",
381    "@type": "Product",
382    name: product.name,
383    // ... other properties
384  };
385 
386  return (
387    <>
388      <Head>
389        <script
390          type="application/ld+json"
391          dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }}
392        />
393      </Head>
394      {/* Page content */}
395    </>
396  );
397}
398```
399