1# Platform-Specific Strategy Guide
2 
3Detailed strategies for each major social platform.
4 
5## Contents
6- LinkedIn
7- Twitter/X
8- Instagram
9- TikTok
10- Facebook
11 
12## LinkedIn
13 
14**Best for:** B2B, thought leadership, professional networking, recruiting
15**Audience:** Professionals, decision-makers, job seekers
16**Posting frequency:** 3-5x per week
17**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
18 
19**What works:**
20- Personal stories with business lessons
21- Contrarian takes on industry topics
22- Behind-the-scenes of building a company
23- Data and original insights
24- Carousel posts (document format)
25- Polls that spark discussion
26 
27**What doesn't:**
28- Overly promotional content
29- Generic motivational quotes
30- Links in the main post (kills reach)
31- Corporate speak without personality
32 
33**Format tips:**
34- First line is everything (hook before "see more")
35- Use line breaks for readability
36- 1,200-1,500 characters performs well
37- Put links in comments, not post body
38- Tag people sparingly and genuinely
39 
40**Algorithm tips:**
41- First hour engagement matters most
42- Comments > reactions > clicks
43- Dwell time (people reading) signals quality
44- No external links in post body
45- Document posts (carousels) get strong reach
46- Polls drive engagement but don't build authority
47 
48---
49 
50## Twitter/X
51 
52**Best for:** Tech, media, real-time commentary, community building
53**Audience:** Tech-savvy, news-oriented, niche communities
54**Posting frequency:** 3-10x per day (including replies)
55**Best times:** Varies by audience; test and measure
56 
57**What works:**
58- Hot takes and opinions
59- Threads that teach something
60- Behind-the-scenes moments
61- Engaging with others' content
62- Memes and humor (if on-brand)
63- Real-time commentary on events
64 
65**What doesn't:**
66- Pure self-promotion
67- Threads without a strong hook
68- Ignoring replies and mentions
69- Scheduling everything (no real-time presence)
70 
71**Format tips:**
72- Tweets under 100 characters get more engagement
73- Threads: Hook in tweet 1, promise value, deliver
74- Quote tweets with added insight beat plain retweets
75- Use visuals to stop the scroll
76 
77**Algorithm tips:**
78- Replies and quote tweets build authority
79- Threads keep people on platform (rewarded)
80- Images and video get more reach
81- Engagement in first 30 min matters
82- Twitter Blue/Premium may boost reach
83 
84---
85 
86## Instagram
87 
88**Best for:** Visual brands, lifestyle, e-commerce, younger demographics
89**Audience:** 18-44, visual-first consumers
90**Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
91**Best times:** 11am-1pm, 7-9pm
92 
93**What works:**
94- High-quality visuals
95- Behind-the-scenes Stories
96- Reels (short-form video)
97- Carousels with value
98- User-generated content
99- Interactive Stories (polls, questions)
100 
101**What doesn't:**
102- Low-quality images
103- Too much text in images
104- Ignoring Stories and Reels
105- Only promotional content
106 
107**Format tips:**
108- Reels get 2x reach of static posts
109- First frame of Reels must hook
110- Carousels: 10 slides with educational content
111- Use all Story features (polls, links, etc.)
112 
113**Algorithm tips:**
114- Reels heavily prioritized over static posts
115- Saves and shares > likes
116- Stories keep you top of feed
117- Consistency matters more than perfection
118- Use all features (polls, questions, etc.)
119 
120---
121 
122## TikTok
123 
124**Best for:** Brand awareness, younger audiences, viral potential
125**Audience:** 16-34, entertainment-focused
126**Posting frequency:** 1-4x per day
127**Best times:** 7-9am, 12-3pm, 7-11pm
128 
129**What works:**
130- Native, unpolished content
131- Trending sounds and formats
132- Educational content in entertaining wrapper
133- POV and day-in-the-life content
134- Responding to comments with videos
135- Duets and stitches
136 
137**What doesn't:**
138- Overly produced content
139- Ignoring trends
140- Hard selling
141- Repurposed horizontal video
142 
143**Format tips:**
144- Hook in first 1-2 seconds
145- Keep it under 30 seconds to start
146- Vertical only (9:16)
147- Use trending sounds
148- Post consistently to train algorithm
149 
150---
151 
152## Facebook
153 
154**Best for:** Communities, local businesses, older demographics, groups
155**Audience:** 25-55+, community-oriented
156**Posting frequency:** 1-2x per day
157**Best times:** 1-4pm weekdays
158 
159**What works:**
160- Facebook Groups (community)
161- Native video
162- Live video
163- Local content and events
164- Discussion-prompting questions
165 
166**What doesn't:**
167- Links to external sites (reach killer)
168- Pure promotional content
169- Ignoring comments
170- Cross-posting from other platforms without adaptation
171