1# Post Format Templates
2 
3Ready-to-use templates for different platforms and content types.
4 
5## Contents
6- LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
7- Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
8- Instagram Templates (The Carousel Hook, The Reel Script)
9- Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)
10 
11## LinkedIn Post Templates
12 
13### The Story Post
14```
15[Hook: Unexpected outcome or lesson]
16 
17[Set the scene: When/where this happened]
18 
19[The challenge you faced]
20 
21[What you tried / what happened]
22 
23[The turning point]
24 
25[The result]
26 
27[The lesson for readers]
28 
29[Question to prompt engagement]
30```
31 
32### The Contrarian Take
33```
34[Unpopular opinion stated boldly]
35 
36Here's why:
37 
38[Reason 1]
39[Reason 2]
40[Reason 3]
41 
42[What you recommend instead]
43 
44[Invite discussion: "Am I wrong?"]
45```
46 
47### The List Post
48```
49[X things I learned about [topic] after [credibility builder]:
50 
511. [Point] — [Brief explanation]
52 
532. [Point] — [Brief explanation]
54 
553. [Point] — [Brief explanation]
56 
57[Wrap-up insight]
58 
59Which resonates most with you?
60```
61 
62### The How-To
63```
64How to [achieve outcome] in [timeframe]:
65 
66Step 1: [Action]
67↳ [Why this matters]
68 
69Step 2: [Action]
70↳ [Key detail]
71 
72Step 3: [Action]
73↳ [Common mistake to avoid]
74 
75[Result you can expect]
76 
77[CTA or question]
78```
79 
80---
81 
82## Twitter/X Thread Templates
83 
84### The Tutorial Thread
85```
86Tweet 1: [Hook + promise of value]
87 
88"Here's exactly how to [outcome] (step-by-step):"
89 
90Tweet 2-7: [One step per tweet with details]
91 
92Final tweet: [Summary + CTA]
93 
94"If this was helpful, follow me for more on [topic]"
95```
96 
97### The Story Thread
98```
99Tweet 1: [Intriguing hook]
100 
101"[Time] ago, [unexpected thing happened]. Here's the full story:"
102 
103Tweet 2-6: [Story beats, building tension]
104 
105Tweet 7: [Resolution and lesson]
106 
107Final tweet: [Takeaway + engagement ask]
108```
109 
110### The Breakdown Thread
111```
112Tweet 1: [Company/person] just [did thing].
113 
114Here's why it's genius (and what you can learn):
115 
116Tweet 2-6: [Analysis points]
117 
118Tweet 7: [Your key takeaway]
119 
120"[Related insight + follow CTA]"
121```
122 
123---
124 
125## Instagram Templates
126 
127### The Carousel Hook
128```
129[Slide 1: Bold statement or question]
130[Slides 2-9: One point per slide, visual + text]
131[Slide 10: Summary + CTA]
132 
133Caption: [Expand on the topic, add context, include CTA]
134```
135 
136### The Reel Script
137```
138Hook (0-2 sec): [Pattern interrupt or bold claim]
139Setup (2-5 sec): [Context for the tip]
140Value (5-25 sec): [The actual advice/content]
141CTA (25-30 sec): [Follow, comment, share, link]
142```
143 
144---
145 
146## Hook Formulas
147 
148The first line determines whether anyone reads the rest.
149 
150### Curiosity Hooks
151- "I was wrong about [common belief]."
152- "The real reason [outcome] happens isn't what you think."
153- "[Impressive result] — and it only took [surprisingly short time]."
154- "Nobody talks about [insider knowledge]."
155 
156### Story Hooks
157- "Last week, [unexpected thing] happened."
158- "I almost [big mistake/failure]."
159- "3 years ago, I [past state]. Today, [current state]."
160- "[Person] told me something I'll never forget."
161 
162### Value Hooks
163- "How to [desirable outcome] (without [common pain]):"
164- "[Number] [things] that [outcome]:"
165- "The simplest way to [outcome]:"
166- "Stop [common mistake]. Do this instead:"
167 
168### Contrarian Hooks
169- "Unpopular opinion: [bold statement]"
170- "[Common advice] is wrong. Here's why:"
171- "I stopped [common practice] and [positive result]."
172- "Everyone says [X]. The truth is [Y]."
173 
174### Social Proof Hooks
175- "We [achieved result] in [timeframe]. Here's the full story:"
176- "[Number] people asked me about [topic]. Here's my answer:"
177- "[Authority figure] taught me [lesson]."
178