1# Core Values & Principles
2# These guide decision-making and content creation
3 
4core_values:
5  - name: "[PLACEHOLDER: e.g., Transparency]"
6    description: "[PLACEHOLDER: What this means to you]"
7    in_practice: "[PLACEHOLDER: How this shows up in your work/content]"
8 
9  - name: "[PLACEHOLDER: e.g., Ownership]"
10    description: "[PLACEHOLDER]"
11    in_practice: "[PLACEHOLDER]"
12 
13  - name: "[PLACEHOLDER: e.g., Continuous Learning]"
14    description: "[PLACEHOLDER]"
15    in_practice: "[PLACEHOLDER]"
16 
17  - name: "[PLACEHOLDER]"
18    description: "[PLACEHOLDER]"
19    in_practice: "[PLACEHOLDER]"
20 
21beliefs:
22  # Strong opinions you hold
23  - "[PLACEHOLDER: e.g., The best marketing is building great products]"
24  - "[PLACEHOLDER: e.g., AI will augment, not replace, human creativity]"
25  - "[PLACEHOLDER]"
26  - "[PLACEHOLDER]"
27 
28contrarian_views:
29  # Views that differ from mainstream in your industry
30  - view: "[PLACEHOLDER: e.g., You don't need VC funding to build a great company]"
31    reasoning: "[PLACEHOLDER: Why you believe this]"
32  - view: "[PLACEHOLDER]"
33    reasoning: "[PLACEHOLDER]"
34 
35non_negotiables:
36  # Lines you won't cross
37  - "[PLACEHOLDER: e.g., Won't promote products I haven't used]"
38  - "[PLACEHOLDER: e.g., Won't engage in public negativity about individuals]"
39  - "[PLACEHOLDER]"
40 
41principles:
42  content_creation:
43    - "[PLACEHOLDER: e.g., Value over virality]"
44    - "[PLACEHOLDER: e.g., Share learnings, not just wins]"
45    - "[PLACEHOLDER]"
46 
47  business:
48    - "[PLACEHOLDER: e.g., Customer success is company success]"
49    - "[PLACEHOLDER]"
50 
51  relationships:
52    - "[PLACEHOLDER: e.g., Give before you ask]"
53    - "[PLACEHOLDER: e.g., Be genuinely helpful]"
54    - "[PLACEHOLDER]"
55 
56decision_framework:
57  # How you make decisions
58  when_uncertain: "[PLACEHOLDER: e.g., Bias toward action, iterate fast]"
59  priorities: "[PLACEHOLDER: e.g., Impact > Revenue > Growth]"
60  tradeoffs: "[PLACEHOLDER: e.g., Long-term reputation over short-term gains]"
61