1---
2name: ckm:brand
3description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
4argument-hint: "[update|review|create] [args]"
5metadata:
6  author: claudekit
7  version: "1.0.0"
8---
9 
10# Brand
11 
12Brand identity, voice, messaging, asset management, and consistency frameworks.
13 
14## When to Use
15 
16- Brand voice definition and content tone guidance
17- Visual identity standards and style guide development
18- Messaging framework creation
19- Brand consistency review and audit
20- Asset organization, naming, and approval
21- Color palette management and typography specs
22 
23## Quick Start
24 
25**Inject brand context into prompts:**
26```bash
27node scripts/inject-brand-context.cjs
28node scripts/inject-brand-context.cjs --json
29```
30 
31**Validate an asset:**
32```bash
33node scripts/validate-asset.cjs <asset-path>
34```
35 
36**Extract/compare colors:**
37```bash
38node scripts/extract-colors.cjs --palette
39node scripts/extract-colors.cjs <image-path>
40```
41 
42## Brand Sync Workflow
43 
44```bash
45# 1. Edit docs/brand-guidelines.md (or use /brand update)
46# 2. Sync to design tokens
47node scripts/sync-brand-to-tokens.cjs
48# 3. Verify
49node scripts/inject-brand-context.cjs --json | head -20
50```
51 
52**Files synced:**
53- `docs/brand-guidelines.md` → Source of truth
54- `assets/design-tokens.json` → Token definitions
55- `assets/design-tokens.css` → CSS variables
56 
57## Subcommands
58 
59| Subcommand | Description | Reference |
60|------------|-------------|-----------|
61| `update` | Update brand identity and sync to all design systems | `references/update.md` |
62 
63## References
64 
65| Topic | File |
66|-------|------|
67| Voice Framework | `references/voice-framework.md` |
68| Visual Identity | `references/visual-identity.md` |
69| Messaging | `references/messaging-framework.md` |
70| Consistency | `references/consistency-checklist.md` |
71| Guidelines Template | `references/brand-guideline-template.md` |
72| Asset Organization | `references/asset-organization.md` |
73| Color Management | `references/color-palette-management.md` |
74| Typography | `references/typography-specifications.md` |
75| Logo Usage | `references/logo-usage-rules.md` |
76| Approval Checklist | `references/approval-checklist.md` |
77 
78## Scripts
79 
80| Script | Purpose |
81|--------|---------|
82| `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection |
83| `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css |
84| `scripts/validate-asset.cjs` | Validate asset naming, size, format |
85| `scripts/extract-colors.cjs` | Extract and compare colors against palette |
86 
87## Templates
88 
89| Template | Purpose |
90|----------|---------|
91| `templates/brand-guidelines-starter.md` | Complete starter template for new brands |
92 
93## Routing
94 
951. Parse subcommand from `$ARGUMENTS` (first word)
962. Load corresponding `references/{subcommand}.md`
973. Execute with remaining arguments
98