1---
2title: Fake Speed When Actual Speed Isn't Possible
3impact: HIGH
4tags: ux, doherty, perceived-speed, skeleton
5---
6 
7## Fake Speed When Actual Speed Isn't Possible
8 
9If you can't make something fast, make it feel fast with optimistic UI, skeletons, or progress indicators.
10 
11**Incorrect (blank screen during load):**
12 
13```tsx
14function Page() {
15  const { data, isLoading } = useFetch("/api/data");
16  if (isLoading) return null;
17  return <Content data={data} />;
18}
19```
20 
21**Correct (skeleton during load):**
22 
23```tsx
24function Page() {
25  const { data, isLoading } = useFetch("/api/data");
26  if (isLoading) return <Skeleton />;
27  return <Content data={data} />;
28}
29```
30