1---
2title: Use Familiar UI Patterns
3impact: HIGH
4tags: ux, jakobs, familiarity, patterns
5---
6 
7## Use Familiar UI Patterns
8 
9Users spend most of their time on other sites. They expect yours to work the same way (Jakob's Law).
10 
11**Incorrect (custom unconventional navigation):**
12 
13```tsx
14function Nav() {
15  return (
16    <nav>
17      <button onClick={() => navigate("/")}>⬡</button>
18      <button onClick={() => navigate("/search")}>⬢</button>
19    </nav>
20  );
21}
22```
23 
24**Correct (standard recognizable patterns):**
25 
26```tsx
27function Nav() {
28  return (
29    <nav>
30      <Link href="/">Home</Link>
31      <Link href="/search">Search</Link>
32    </nav>
33  );
34}
35```
36 
37Reference: [Jakob's Law](https://lawsofux.com/jakobs-law/)
38