1---
2name: seo-geo
3description: |
4  SEO & GEO (Generative Engine Optimization) for websites.
5  Analyze keywords, generate schema markup, optimize for AI search engines
6  (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing).
7  Use when user wants to improve search visibility.
8triggers:
9  - "SEO"
10  - "GEO"
11  - "search optimization"
12  - "schema markup"
13  - "JSON-LD"
14  - "meta tags"
15  - "keyword research"
16  - "search ranking"
17  - "AI visibility"
18  - "ChatGPT ranking"
19  - "Perplexity"
20  - "Google AI Overview"
21  - "indexing"
22---
23 
24# SEO/GEO Optimization Skill
25 
26Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).
27 
28## Quick Reference
29 
30**GEO = Generative Engine Optimization** - Optimizing content to be cited by AI search engines.
31 
32**Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".
33 
34## Workflow
35 
36### Step 1: Website Audit
37 
38Get the target URL and analyze current SEO/GEO status.
39 
40**Basic SEO Audit (Free):**
41```bash
42python3 scripts/seo_audit.py "https://example.com"
43```
44**Use this for**: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.
45 
46---
47 
48**Check Meta Tags:**
49```bash
50curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
51```
52 
53**Use this for**: Quick check of essential meta tags and schema markup on any webpage.
54 
55---
56 
57**Check robots.txt:**
58```bash
59curl -s "https://example.com/robots.txt"
60```
61 
62**Use this for**: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.
63 
64---
65 
66**Check sitemap:**
67```bash
68curl -s "https://example.com/sitemap.xml" | head -50
69```
70 
71**Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.
72 
73**Verify AI Bot Access:**
74```
75# These bots should be allowed in robots.txt:
76- Googlebot (Google)
77- Bingbot (Bing/Copilot)
78- PerplexityBot (Perplexity)
79- ChatGPT-User (ChatGPT with browsing)
80- ClaudeBot / anthropic-ai (Claude)
81- GPTBot (OpenAI)
82```
83 
84### Step 2: Keyword Research
85 
86Use **WebSearch** to research target keywords:
87 
88```
89WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
90WebSearch: "{keyword} search volume 2026"
91WebSearch: "site:{competitor.com} {keyword}"
92```
93 
94**Analyze:**
95- Search volume and difficulty
96- Competitor keyword strategies
97- Long-tail keyword opportunities
98- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)
99 
100### Step 3: GEO Optimization (AI Search Engines)
101 
102Apply the **9 Princeton GEO Methods** (see [references/geo-research.md](./references/geo-research.md)):
103 
104| Method | Visibility Boost | How to Apply |
105|--------|-----------------|--------------|
106| **Cite Sources** | +40% | Add authoritative citations and references |
107| **Statistics Addition** | +37% | Include specific numbers and data points |
108| **Quotation Addition** | +30% | Add expert quotes with attribution |
109| **Authoritative Tone** | +25% | Use confident, expert language |
110| **Easy-to-understand** | +20% | Simplify complex concepts |
111| **Technical Terms** | +18% | Include domain-specific terminology |
112| **Unique Words** | +15% | Increase vocabulary diversity |
113| **Fluency Optimization** | +15-30% | Improve readability and flow |
114| ~~Keyword Stuffing~~ | **-10%** | **AVOID - hurts visibility** |
115 
116**Best Combination:** Fluency + Statistics = Maximum boost
117 
118**Generate FAQPage Schema** (+40% AI visibility):
119```json
120{
121  "@context": "https://schema.org",
122  "@type": "FAQPage",
123  "mainEntity": [{
124    "@type": "Question",
125    "name": "What is [topic]?",
126    "acceptedAnswer": {
127      "@type": "Answer",
128      "text": "According to [source], [answer with statistics]."
129    }
130  }]
131}
132```
133 
134**Optimize Content Structure:**
135- Use "answer-first" format (direct answer at top)
136- Clear H1 > H2 > H3 hierarchy
137- Bullet points and numbered lists
138- Tables for comparison data
139- Short paragraphs (2-3 sentences max)
140 
141### Step 4: Traditional SEO Optimization
142 
143**Meta Tags Template:**
144```html
145<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
146<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
147<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">
148 
149<!-- Open Graph -->
150<meta property="og:title" content="{Title}">
151<meta property="og:description" content="{Description}">
152<meta property="og:image" content="{Image URL 1200x630}">
153<meta property="og:url" content="{Canonical URL}">
154<meta property="og:type" content="website">
155 
156<!-- Twitter Cards -->
157<meta name="twitter:card" content="summary_large_image">
158<meta name="twitter:title" content="{Title}">
159<meta name="twitter:description" content="{Description}">
160<meta name="twitter:image" content="{Image URL}">
161```
162 
163**JSON-LD Schema** (see [references/schema-templates.md](./references/schema-templates.md)):
164- WebPage / Article for content pages
165- FAQPage for FAQ sections
166- Product for product pages
167- Organization for about pages
168- SoftwareApplication for tools/apps
169 
170**Check Content:**
171- [ ] H1 contains primary keyword
172- [ ] Images have descriptive alt text
173- [ ] Internal links to related content
174- [ ] External links have `rel="noopener noreferrer"`
175- [ ] Content is mobile-friendly
176- [ ] Page loads in < 3 seconds
177 
178### Step 5: Validate & Monitor
179 
180**Schema Validation:**
181```bash
182# Open Google Rich Results Test
183open "https://search.google.com/test/rich-results?url={encoded_url}"
184 
185# Open Schema.org Validator
186open "https://validator.schema.org/?url={encoded_url}"
187```
188 
189**Check Indexing Status:**
190```bash
191# Google (use Search Console API or manual check)
192open "https://www.google.com/search?q=site:{domain}"
193 
194# Bing
195open "https://www.bing.com/search?q=site:{domain}"
196```
197 
198**Generate Report:**
199```markdown
200## SEO/GEO Optimization Report
201 
202### Current Status
203- Meta Tags: ✅/❌
204- Schema Markup: ✅/❌
205- AI Bot Access: ✅/❌
206- Mobile Friendly: ✅/❌
207- Page Speed: X seconds
208 
209### Recommendations
2101. [Priority 1 action]
2112. [Priority 2 action]
2123. [Priority 3 action]
213 
214### GEO Optimizations Applied
215- [ ] FAQPage schema added
216- [ ] Statistics included
217- [ ] Citations added
218- [ ] Answer-first structure
219```
220 
221## Platform-Specific Optimization
222 
223See [references/platform-algorithms.md](./references/platform-algorithms.md) for detailed ranking factors.
224 
225### ChatGPT
226- Focus on **branded domain authority** (cited 11% more than third-party)
227- Update content within **30 days** (3.2x more citations)
228- Build **backlinks** (>350K referring domains = 8.4 avg citations)
229- Match content style to ChatGPT's response format
230 
231### Perplexity
232- Allow **PerplexityBot** in robots.txt
233- Use **FAQ Schema** (higher citation rate)
234- Host **PDF documents** (prioritized for citation)
235- Focus on **semantic relevance** over keywords
236 
237### Google AI Overview (SGE)
238- Optimize for **E-E-A-T** (Experience, Expertise, Authority, Trust)
239- Use **structured data** (Schema markup)
240- Build **topical authority** (content clusters + internal linking)
241- Include **authoritative citations** (+132% visibility)
242 
243### Microsoft Copilot / Bing
244- Ensure **Bing indexing** (required for citation)
245- Optimize for **Microsoft ecosystem** (LinkedIn, GitHub mentions help)
246- Page speed **< 2 seconds**
247- Clear **entity definitions**
248 
249### Claude AI
250- Ensure **Brave Search indexing** (Claude uses Brave, not Google)
251- High **factual density** (data-rich content preferred)
252- Clear **structural clarity** (easy to extract)
253 
254## Skill Dependencies
255 
256This skill works best with:
257- **twitter skill** - Search SEO experts for latest tips
258- **reddit skill** - Search r/SEO, r/bigseo for discussions
259- **WebSearch** - Keyword research and competitor analysis
260 
261## References
262 
263- [references/platform-algorithms.md](./references/platform-algorithms.md) - Detailed ranking factors for each platform
264- [references/geo-research.md](./references/geo-research.md) - Princeton GEO research (9 methods)
265- [references/schema-templates.md](./references/schema-templates.md) - JSON-LD templates
266- [references/seo-checklist.md](./references/seo-checklist.md) - Complete SEO audit checklist
267- [references/tools-and-apis.md](./references/tools-and-apis.md) - Tools and API reference
268- [examples/opc-skills-case-study.md](./examples/opc-skills-case-study.md) - Real-world optimization example
269