Profile playbook
Use this checklist for a full audit. For a narrow request, read only the relevant section.
Prioritize by career impact
Classify recommendations as:
- High: changes positioning, factual accuracy, discoverability, trust, or the primary call to action.
- Medium: adds useful proof, clarity, or consistency.
- Low: visual polish or optional completeness with little effect on the person's goal.
Finish the high-impact items before expanding the profile.
Intro card
Check:
- name, pronunciation, location, industry, and current role;
- profile photo and banner crop in the rendered page;
- headline alignment with the target audience;
- custom URL, contact links, and public visibility;
- job-seeking or hiring visibility against the user's stated preference.
The headline should communicate the person's current domain, level of ownership, and useful specialization. Avoid a row of disconnected keywords.
About
A useful About section usually covers:
- current role or professional identity;
- the problems the person owns;
- one or two representative results or systems;
- relevant independent work, research, or products;
- a contact cue when the user wants one.
Use the number of paragraphs the material needs. Open with a concrete claim. Keep planned initiatives in future-facing language. Remove repeated openings such as several consecutive sentences beginning with “I lead.”
Experience
For each role, verify title, organization, dates, location, employment type, and description.
Prefer evidence in this order:
- outcomes with verified scale or impact;
- shipped products, adopted processes, or decisions enabled;
- ownership, team scope, and collaborators;
- responsibilities that explain otherwise unclear work.
Avoid copying the About section into every role. Historical roles should use past tense. Current roles may include active work and clearly marked plans.
Featured, Projects, and links
Choose a small set of proof that supports the positioning brief:
- a shipped product or portfolio page;
- a strong post, article, talk, paper, or case study;
- a project with a clear role and outcome;
- a current website or public repository when it helps the target audience.
Open each link before adding it. Verify the title, preview, destination, and visibility after saving. Record a platform rejection as a blocker and continue with other sections.
Skills, education, and credentials
Keep skills relevant to the intended work and order the strongest ones first. Remove duplicates, stale items, and skills added by mistake. Link skills to roles or projects when LinkedIn supports the relationship.
Verify education, licenses, certifications, publications, and dates against a source. Preserve the user's preferred degree and institution wording.
Visual and privacy review
Inspect the rendered profile at normal desktop width and, when practical, a narrow viewport. Check crop, contrast, legibility, section order, public contact data, and accidental visibility changes.
Never upload or replace a photo, banner, document, or contact detail without the user's authorization for that asset.