1# LinkedIn Post Template
2 
3## Metadata
4```yaml
5topic: "[PLACEHOLDER]"
6pillar: "[PLACEHOLDER: Content pillar]"
7format: "story|lesson|hot_take|how_to|list"
8```
9 
10---
11 
12## Hook (First 2-3 lines)
13<!-- Must work before "see more" click -->
14```
15[PLACEHOLDER: Strong opening that makes them click "see more"]
16```
17 
18---
19 
20## Body
21 
22### Format: Story
23```
24The setup:
25[PLACEHOLDER: Situation/context]
26 
27The challenge:
28[PLACEHOLDER: What happened/the problem]
29 
30The turning point:
31[PLACEHOLDER: What changed]
32 
33The lesson:
34[PLACEHOLDER: What you learned]
35```
36 
37### Format: Lesson/How-To
38```
39Here's how [PLACEHOLDER: outcome]:
40 
411. [Step/Point]
42[PLACEHOLDER: Brief explanation]
43 
442. [Step/Point]
45[PLACEHOLDER: Brief explanation]
46 
473. [Step/Point]
48[PLACEHOLDER: Brief explanation]
49 
50The key insight:
51[PLACEHOLDER]
52```
53 
54### Format: Hot Take
55```
56[PLACEHOLDER: Controversial statement]
57 
58Here's why:
59 
60[PLACEHOLDER: Supporting argument 1]
61 
62[PLACEHOLDER: Supporting argument 2]
63 
64[PLACEHOLDER: Nuance or caveat]
65```
66 
67---
68 
69## Closing
70```
71[PLACEHOLDER: Summary or call to discussion]
72```
73 
74---
75 
76## Engagement Hook
77<!-- Encourage comments -->
78```
79[PLACEHOLDER: Question for the audience]
80 
81Examples:
82- "What's your take?"
83- "Have you experienced this?"
84- "What would you add?"
85```
86 
87---
88 
89## Hashtags (3-5 max)
90```
91#[PLACEHOLDER] #[PLACEHOLDER] #[PLACEHOLDER]
92```
93 
94---
95 
96## Pre-publish Checklist
97- [ ] Hook works in first 2-3 lines
98- [ ] Uses line breaks for readability
99- [ ] Value is professional but personal
100- [ ] Ends with engagement prompt
101- [ ] Voice matches brand (slightly more professional for LinkedIn)
102- [ ] Not overly self-promotional
103