LinkedIn Post Template

Metadata

topic: "[PLACEHOLDER]"
pillar: "[PLACEHOLDER: Content pillar]"
format: "story|lesson|hot_take|how_to|list"

Hook (First 2-3 lines)

<!-- Must work before "see more" click -->

[PLACEHOLDER: Strong opening that makes them click "see more"]

Body

Format: Story

The setup:
[PLACEHOLDER: Situation/context]

The challenge:
[PLACEHOLDER: What happened/the problem]

The turning point:
[PLACEHOLDER: What changed]

The lesson:
[PLACEHOLDER: What you learned]

Format: Lesson/How-To

Here's how [PLACEHOLDER: outcome]:

1. [Step/Point]
[PLACEHOLDER: Brief explanation]

2. [Step/Point]
[PLACEHOLDER: Brief explanation]

3. [Step/Point]
[PLACEHOLDER: Brief explanation]

The key insight:
[PLACEHOLDER]

Format: Hot Take

[PLACEHOLDER: Controversial statement]

Here's why:

[PLACEHOLDER: Supporting argument 1]

[PLACEHOLDER: Supporting argument 2]

[PLACEHOLDER: Nuance or caveat]

Closing

[PLACEHOLDER: Summary or call to discussion]

Engagement Hook

<!-- Encourage comments -->

[PLACEHOLDER: Question for the audience]

Examples:
- "What's your take?"
- "Have you experienced this?"
- "What would you add?"

Hashtags (3-5 max)

#[PLACEHOLDER] #[PLACEHOLDER] #[PLACEHOLDER]

Pre-publish Checklist

• [ ] Hook works in first 2-3 lines
• [ ] Uses line breaks for readability
• [ ] Value is professional but personal
• [ ] Ends with engagement prompt
• [ ] Voice matches brand (slightly more professional for LinkedIn)
• [ ] Not overly self-promotional