Newsletter Template

Metadata

issue_number: "[X]"
title: "[PLACEHOLDER]"
subtitle: "[PLACEHOLDER: One-liner preview]"
publish_date: "[DATE]"
pillar: "[PLACEHOLDER: Content pillar]"

Subject Line Options

<!-- Test different subject lines -->

1. [PLACEHOLDER: Option 1]
2. [PLACEHOLDER: Option 2]
3. [PLACEHOLDER: Option 3]

Preview Text

[PLACEHOLDER: First 50-100 chars that show in email preview]

Opening Hook

<!-- Personal, relatable, or intriguing opener -->

[PLACEHOLDER: 2-3 sentences that pull them in]

Main Content

Section 1: [Topic]

[PLACEHOLDER: Main insight or story]

Section 2: [Topic]

[PLACEHOLDER: Supporting point or framework]

Section 3: [Topic] (optional)

[PLACEHOLDER: Additional value]

Key Takeaway

<!-- The one thing they should remember -->

[PLACEHOLDER: Summarize the value in 1-2 sentences]

Action Item

<!-- What can they do with this information? -->

[PLACEHOLDER: Specific, actionable next step]

Closing

[PLACEHOLDER: Personal sign-off, what's coming next]

Links & Resources

<!-- Everything mentioned in the newsletter -->

• PLACEHOLDER: Resource 1
• PLACEHOLDER: Resource 2

Pre-publish Checklist

• [ ] Subject line is compelling (would I open this?)
• [ ] Opening creates connection
• [ ] Value is clear and specific
• [ ] Formatting is mobile-friendly
• [ ] All links work
• [ ] CTA is clear
• [ ] Proofread for typos
• [ ] Voice matches brand (checked against voice.md)