Personal Brand Strategy

Your positioning, audience, and strategic narrative.

Brand Positioning

One-Liner

<!-- How you describe yourself in one sentence -->

[PLACEHOLDER: e.g., "I help technical founders build in public and grow their audience."]

Elevator Pitch (30 seconds)

[PLACEHOLDER: 2-3 sentence expanded version]

Origin Story

<!-- Your narrative arc - where you came from, pivotal moments, where you're going -->

[PLACEHOLDER: Write your founder/creator story]

Target Audience

Primary Audience

who: "[PLACEHOLDER: e.g., Early-stage technical founders]"
pain_points:
  - "[PLACEHOLDER: e.g., Don't know how to market themselves]"
  - "[PLACEHOLDER]"
  - "[PLACEHOLDER]"
aspirations:
  - "[PLACEHOLDER: e.g., Build a personal brand that attracts investors/talent]"
  - "[PLACEHOLDER]"
where_they_hang_out:
  - "[PLACEHOLDER: e.g., Twitter, Hacker News, specific Discords]"
  - "[PLACEHOLDER]"

Secondary Audiences

- segment: "[PLACEHOLDER: e.g., Aspiring founders]"
  relevance: "[PLACEHOLDER: How you serve them]"
- segment: "[PLACEHOLDER]"
  relevance: "[PLACEHOLDER]"

Content Pillars

Primary Topics (80% of content)

<!-- Topics you're known for and have authority in -->

Secondary Topics (20% of content)

<!-- Adjacent topics that round out your brand -->

- [PLACEHOLDER: e.g., Productivity/Systems]
- [PLACEHOLDER: e.g., Founder mental health]
- [PLACEHOLDER]

Off-Limits Topics

<!-- Topics you deliberately avoid -->

- [PLACEHOLDER: e.g., Politics]
- [PLACEHOLDER: e.g., Competitors by name]
- [PLACEHOLDER]

Unique Value Proposition

What Makes You Different

[PLACEHOLDER: Your unique combination of skills/experience/perspective]

Credibility Markers

achievements:
  - "[PLACEHOLDER: e.g., Built X to $Y ARR]"
  - "[PLACEHOLDER: e.g., Z followers across platforms]"
  - "[PLACEHOLDER]"
experience:
  - "[PLACEHOLDER: e.g., 10 years in industry]"
  - "[PLACEHOLDER]"
social_proof:
  - "[PLACEHOLDER: e.g., Featured in...]"
  - "[PLACEHOLDER: e.g., Advised companies like...]"

Brand Voice Alignment

Emotional Territory

<!-- How you want people to feel after engaging with your content -->

[PLACEHOLDER: e.g., "Inspired to take action, equipped with practical knowledge, part of a community"]

Brand Personality

if_brand_were_a_person:
  age: "[PLACEHOLDER]"
  style: "[PLACEHOLDER: e.g., Smart casual, approachable]"
  conversation_style: "[PLACEHOLDER: e.g., Like talking to a smart friend]"
  energy: "[PLACEHOLDER: e.g., High energy but not manic]"

Competitive Positioning

Similar Voices (Inspiration)

- [PLACEHOLDER: e.g., @name - what you like about their approach]
- [PLACEHOLDER]

Differentiation

[PLACEHOLDER: How you're different from similar creators/founders]

Growth Strategy

Current Focus

[PLACEHOLDER: e.g., Growing Twitter to 50k, launching newsletter]

Platform Priority

primary: "[PLACEHOLDER: e.g., Twitter/X]"
secondary: "[PLACEHOLDER: e.g., LinkedIn]"
experimenting: "[PLACEHOLDER: e.g., YouTube]"

Key Metrics

north_star: "[PLACEHOLDER: e.g., Newsletter subscribers]"
leading_indicators:
  - "[PLACEHOLDER: e.g., Engagement rate]"
  - "[PLACEHOLDER: e.g., Profile visits]"

*Last updated: [DATE]*