Thread Template

Metadata

topic: "[PLACEHOLDER]"
pillar: "[PLACEHOLDER: Content pillar]"
target_platform: "twitter"
estimated_tweets: "[X]"

1/ Hook

<!-- First tweet - must stop the scroll -->

[PLACEHOLDER: Controversial take, surprising stat, or curiosity gap]

2/ Context

<!-- Set up the problem or situation -->

[PLACEHOLDER: Why should they care? What's the context?]

3-7/ Main Points

<!-- Core value of the thread -->

Point 1

[PLACEHOLDER]

Point 2

[PLACEHOLDER]

Point 3

[PLACEHOLDER]

Point 4 (optional)

[PLACEHOLDER]

Point 5 (optional)

[PLACEHOLDER]

8/ Takeaway

<!-- Summarize the key insight -->

[PLACEHOLDER: The one thing they should remember]

9/ CTA

<!-- What should they do next? -->

[PLACEHOLDER: Follow, subscribe, reply, share, etc.]

Pre-publish Checklist

• [ ] Hook is compelling (would I stop scrolling?)
• [ ] Each tweet stands alone but flows together
• [ ] Value is clear and actionable
• [ ] Matches my voice (checked against voice.md)
• [ ] No tweets over 280 characters
• [ ] CTA is clear but not pushy