Competitive Landscape

Understanding your market and differentiating your positioning.

Direct Competitors

<!-- People/companies doing similar things to you -->

Competitor 1: [PLACEHOLDER: Name]

website: "[PLACEHOLDER]"
twitter: "[PLACEHOLDER]"
audience_size: "[PLACEHOLDER: Approximate]"
positioning: "[PLACEHOLDER: How they describe themselves]"

What they do well:

• [PLACEHOLDER]
• [PLACEHOLDER]

Gaps/Weaknesses:

• [PLACEHOLDER]
• [PLACEHOLDER]

How we differentiate:

• [PLACEHOLDER]

Competitor 2: [PLACEHOLDER: Name]

website: "[PLACEHOLDER]"
twitter: "[PLACEHOLDER]"
audience_size: "[PLACEHOLDER]"
positioning: "[PLACEHOLDER]"

What they do well:

• [PLACEHOLDER]

Gaps/Weaknesses:

• [PLACEHOLDER]

How we differentiate:

• [PLACEHOLDER]

Indirect Competitors

<!-- Adjacent players who could compete for attention -->

Inspirations (Not Competitors)

<!-- People you admire and learn from -->

Market Trends

Growing

• [PLACEHOLDER: Trend and why it matters]
• [PLACEHOLDER]

Declining

• [PLACEHOLDER: Trend and implications]
• [PLACEHOLDER]

Emerging

• [PLACEHOLDER: New trends to watch]
• [PLACEHOLDER]

Positioning Matrix

                    High Technical Depth
                           |
            [Competitor A] |  [You?]
                           |
Low Accessibility -------- + -------- High Accessibility
                           |
            [Competitor B] | [Competitor C]
                           |
                    Low Technical Depth

Competitive Advantages

What I Have That Others Don't

1. [PLACEHOLDER: Unique experience]
2. [PLACEHOLDER: Unique perspective]
3. [PLACEHOLDER: Unique access/network]

Gaps in the Market I Can Fill

1. [PLACEHOLDER]
2. [PLACEHOLDER]

*Last updated: [DATE]*