1# Personal Brand Strategy
2 
3Your positioning, audience, and strategic narrative.
4 
5---
6 
7## Brand Positioning
8 
9### One-Liner
10<!-- How you describe yourself in one sentence -->
11```
12[PLACEHOLDER: e.g., "I help technical founders build in public and grow their audience."]
13```
14 
15### Elevator Pitch (30 seconds)
16```
17[PLACEHOLDER: 2-3 sentence expanded version]
18```
19 
20### Origin Story
21<!-- Your narrative arc - where you came from, pivotal moments, where you're going -->
22```
23[PLACEHOLDER: Write your founder/creator story]
24```
25 
26---
27 
28## Target Audience
29 
30### Primary Audience
31```yaml
32who: "[PLACEHOLDER: e.g., Early-stage technical founders]"
33pain_points:
34  - "[PLACEHOLDER: e.g., Don't know how to market themselves]"
35  - "[PLACEHOLDER]"
36  - "[PLACEHOLDER]"
37aspirations:
38  - "[PLACEHOLDER: e.g., Build a personal brand that attracts investors/talent]"
39  - "[PLACEHOLDER]"
40where_they_hang_out:
41  - "[PLACEHOLDER: e.g., Twitter, Hacker News, specific Discords]"
42  - "[PLACEHOLDER]"
43```
44 
45### Secondary Audiences
46```yaml
47- segment: "[PLACEHOLDER: e.g., Aspiring founders]"
48  relevance: "[PLACEHOLDER: How you serve them]"
49- segment: "[PLACEHOLDER]"
50  relevance: "[PLACEHOLDER]"
51```
52 
53---
54 
55## Content Pillars
56 
57### Primary Topics (80% of content)
58<!-- Topics you're known for and have authority in -->
59 
60| Pillar | Description | Example Angles |
61|--------|-------------|----------------|
62| `[PLACEHOLDER: e.g., Building in Public]` | `[Description]` | `[Example topics]` |
63| `[PLACEHOLDER: e.g., AI/Agents]` | `[Description]` | `[Example topics]` |
64| `[PLACEHOLDER]` | `[Description]` | `[Example topics]` |
65 
66### Secondary Topics (20% of content)
67<!-- Adjacent topics that round out your brand -->
68```
69- [PLACEHOLDER: e.g., Productivity/Systems]
70- [PLACEHOLDER: e.g., Founder mental health]
71- [PLACEHOLDER]
72```
73 
74### Off-Limits Topics
75<!-- Topics you deliberately avoid -->
76```
77- [PLACEHOLDER: e.g., Politics]
78- [PLACEHOLDER: e.g., Competitors by name]
79- [PLACEHOLDER]
80```
81 
82---
83 
84## Unique Value Proposition
85 
86### What Makes You Different
87```
88[PLACEHOLDER: Your unique combination of skills/experience/perspective]
89```
90 
91### Credibility Markers
92```yaml
93achievements:
94  - "[PLACEHOLDER: e.g., Built X to $Y ARR]"
95  - "[PLACEHOLDER: e.g., Z followers across platforms]"
96  - "[PLACEHOLDER]"
97experience:
98  - "[PLACEHOLDER: e.g., 10 years in industry]"
99  - "[PLACEHOLDER]"
100social_proof:
101  - "[PLACEHOLDER: e.g., Featured in...]"
102  - "[PLACEHOLDER: e.g., Advised companies like...]"
103```
104 
105---
106 
107## Brand Voice Alignment
108 
109### Emotional Territory
110<!-- How you want people to feel after engaging with your content -->
111```
112[PLACEHOLDER: e.g., "Inspired to take action, equipped with practical knowledge, part of a community"]
113```
114 
115### Brand Personality
116```yaml
117if_brand_were_a_person:
118  age: "[PLACEHOLDER]"
119  style: "[PLACEHOLDER: e.g., Smart casual, approachable]"
120  conversation_style: "[PLACEHOLDER: e.g., Like talking to a smart friend]"
121  energy: "[PLACEHOLDER: e.g., High energy but not manic]"
122```
123 
124---
125 
126## Competitive Positioning
127 
128### Similar Voices (Inspiration)
129```
130- [PLACEHOLDER: e.g., @name - what you like about their approach]
131- [PLACEHOLDER]
132```
133 
134### Differentiation
135```
136[PLACEHOLDER: How you're different from similar creators/founders]
137```
138 
139---
140 
141## Growth Strategy
142 
143### Current Focus
144```
145[PLACEHOLDER: e.g., Growing Twitter to 50k, launching newsletter]
146```
147 
148### Platform Priority
149```yaml
150primary: "[PLACEHOLDER: e.g., Twitter/X]"
151secondary: "[PLACEHOLDER: e.g., LinkedIn]"
152experimenting: "[PLACEHOLDER: e.g., YouTube]"
153```
154 
155### Key Metrics
156```yaml
157north_star: "[PLACEHOLDER: e.g., Newsletter subscribers]"
158leading_indicators:
159  - "[PLACEHOLDER: e.g., Engagement rate]"
160  - "[PLACEHOLDER: e.g., Profile visits]"
161```
162 
163---
164 
165*Last updated: [DATE]*
166