1# Asset Approval Checklist
2 
3Comprehensive checklist for reviewing marketing assets before approval.
4 
5## Quick Review
6 
7Before detailed review, verify:
8- [ ] Asset serves stated purpose
9- [ ] Target audience appropriate
10- [ ] No obvious errors or issues
11- [ ] Aligns with campaign goals
12 
13## Visual Elements
14 
15### Logo Usage
16- [ ] Correct logo variant for context
17- [ ] Proper clear space maintained
18- [ ] Minimum size requirements met
19- [ ] Approved colors only
20- [ ] No unauthorized modifications
21- [ ] Appropriate for background
22 
23### Color Compliance
24- [ ] Uses brand palette colors only
25- [ ] Primary/secondary ratio appropriate (60/30/10)
26- [ ] Semantic colors used correctly
27- [ ] No off-brand colors introduced
28- [ ] Consistent across all elements
29 
30### Typography
31- [ ] Brand fonts used throughout
32- [ ] Correct font weights applied
33- [ ] Proper type hierarchy
34- [ ] Appropriate sizes for medium
35- [ ] Line heights adequate
36- [ ] No orphans/widows in body text
37 
38### Imagery
39- [ ] Matches brand photography style
40- [ ] Appropriate subjects/content
41- [ ] Quality meets requirements
42- [ ] Properly licensed/credited
43- [ ] Optimized for intended use
44 
45## Accessibility
46 
47### Visual Accessibility
48- [ ] Text contrast ratio >= 4.5:1 (AA)
49- [ ] Large text contrast >= 3:1
50- [ ] Interactive elements have visible focus
51- [ ] Color not sole indicator of meaning
52- [ ] Alt text for all images
53 
54### Content Accessibility
55- [ ] Clear and scannable layout
56- [ ] Readable font sizes
57- [ ] Logical reading order
58- [ ] Meaningful headings structure
59- [ ] Links describe destination
60 
61## Content Quality
62 
63### Copy Review
64- [ ] Matches brand voice
65- [ ] Appropriate tone for context
66- [ ] No prohibited terms used
67- [ ] Value proposition clear
68- [ ] CTA compelling and clear
69- [ ] Proofread for errors
70 
71### Messaging
72- [ ] Aligns with key messages
73- [ ] Differentiators highlighted
74- [ ] Benefits over features
75- [ ] Target audience addressed
76- [ ] No conflicting claims
77 
78## Technical Requirements
79 
80### File Specifications
81- [ ] Correct file format
82- [ ] Appropriate resolution
83- [ ] File size optimized
84- [ ] Proper naming convention
85- [ ] Metadata included
86 
87### Platform Requirements
88| Platform | Verified |
89|----------|----------|
90| Instagram | [ ] Correct dimensions |
91| Twitter/X | [ ] Meets requirements |
92| LinkedIn | [ ] Professional standards |
93| Facebook | [ ] Guidelines compliant |
94| Email | [ ] Size under 1MB |
95| Web | [ ] Optimized for web |
96 
97## Legal & Compliance
98 
99### Intellectual Property
100- [ ] Stock images licensed
101- [ ] Music/audio cleared
102- [ ] No trademark violations
103- [ ] User content authorized
104- [ ] Credits included where needed
105 
106### Regulatory
107- [ ] Required disclosures present
108- [ ] No misleading claims
109- [ ] Pricing accurate
110- [ ] Terms linked where needed
111- [ ] Privacy compliant
112 
113## Review Status
114 
115### Reviewer Sign-off
116 
117| Review Area | Reviewer | Date | Status |
118|-------------|----------|------|--------|
119| Visual Design | | | [ ] Pass / [ ] Revisions |
120| Copy/Content | | | [ ] Pass / [ ] Revisions |
121| Brand Compliance | | | [ ] Pass / [ ] Revisions |
122| Technical | | | [ ] Pass / [ ] Revisions |
123| Legal | | | [ ] Pass / [ ] Revisions |
124 
125### Final Approval
126 
127- [ ] All review areas passed
128- [ ] Revisions completed (if any)
129- [ ] Final version uploaded
130- [ ] Metadata updated
131- [ ] Ready for publish/use
132 
133**Approved By:** _______________
134 
135**Date:** _______________
136 
137**Version:** _______________
138 
139## Common Issues & Fixes
140 
141| Issue | Fix |
142|-------|-----|
143| Logo too small | Increase to minimum size |
144| Wrong font | Replace with brand font |
145| Low contrast | Adjust colors for accessibility |
146| Off-brand color | Replace with palette color |
147| Blurry image | Use higher resolution source |
148| Missing alt text | Add descriptive alt text |
149| Weak CTA | Strengthen action-oriented copy |
150 
151## Automation Support
152 
153The `validate-asset.cjs` script can auto-check:
154- Color palette compliance
155- Minimum dimensions
156- File format/size
157- Naming convention
158- Basic metadata
159 
160Run: `node .claude/skills/brand/scripts/validate-asset.cjs <asset-path>`
161 
162## Archival
163 
164After approval:
1651. Update asset status in manifest.json
1662. Add approver and timestamp
1673. Move previous versions to archive
1684. Update campaign tracking
1695. Notify relevant teams
170