Asset Approval Checklist

Comprehensive checklist for reviewing marketing assets before approval.

Quick Review

Before detailed review, verify:

• [ ] Asset serves stated purpose
• [ ] Target audience appropriate
• [ ] No obvious errors or issues
• [ ] Aligns with campaign goals

Visual Elements

Logo Usage

• [ ] Correct logo variant for context
• [ ] Proper clear space maintained
• [ ] Minimum size requirements met
• [ ] Approved colors only
• [ ] No unauthorized modifications
• [ ] Appropriate for background

Color Compliance

• [ ] Uses brand palette colors only
• [ ] Primary/secondary ratio appropriate (60/30/10)
• [ ] Semantic colors used correctly
• [ ] No off-brand colors introduced
• [ ] Consistent across all elements

Typography

• [ ] Brand fonts used throughout
• [ ] Correct font weights applied
• [ ] Proper type hierarchy
• [ ] Appropriate sizes for medium
• [ ] Line heights adequate
• [ ] No orphans/widows in body text

Imagery

• [ ] Matches brand photography style
• [ ] Appropriate subjects/content
• [ ] Quality meets requirements
• [ ] Properly licensed/credited
• [ ] Optimized for intended use

Accessibility

Visual Accessibility

• [ ] Text contrast ratio >= 4.5:1 (AA)
• [ ] Large text contrast >= 3:1
• [ ] Interactive elements have visible focus
• [ ] Color not sole indicator of meaning
• [ ] Alt text for all images

Content Accessibility

• [ ] Clear and scannable layout
• [ ] Readable font sizes
• [ ] Logical reading order
• [ ] Meaningful headings structure
• [ ] Links describe destination

Content Quality

Copy Review

• [ ] Matches brand voice
• [ ] Appropriate tone for context
• [ ] No prohibited terms used
• [ ] Value proposition clear
• [ ] CTA compelling and clear
• [ ] Proofread for errors

Messaging

• [ ] Aligns with key messages
• [ ] Differentiators highlighted
• [ ] Benefits over features
• [ ] Target audience addressed
• [ ] No conflicting claims

Technical Requirements

File Specifications

• [ ] Correct file format
• [ ] Appropriate resolution
• [ ] File size optimized
• [ ] Proper naming convention
• [ ] Metadata included

Platform Requirements

Legal & Compliance

Intellectual Property

• [ ] Stock images licensed
• [ ] Music/audio cleared
• [ ] No trademark violations
• [ ] User content authorized
• [ ] Credits included where needed

Regulatory

• [ ] Required disclosures present
• [ ] No misleading claims
• [ ] Pricing accurate
• [ ] Terms linked where needed
• [ ] Privacy compliant

Review Status

Reviewer Sign-off

Final Approval

• [ ] All review areas passed
• [ ] Revisions completed (if any)
• [ ] Final version uploaded
• [ ] Metadata updated
• [ ] Ready for publish/use

Approved By: _______________

Date: _______________

Version: _______________

Common Issues & Fixes

Automation Support

The validate-asset.cjs script can auto-check:

• Color palette compliance
• Minimum dimensions
• File format/size
• Naming convention
• Basic metadata

Run: node .claude/skills/brand/scripts/validate-asset.cjs <asset-path>

Archival

After approval:

1. Update asset status in manifest.json
2. Add approver and timestamp
3. Move previous versions to archive
4. Update campaign tracking
5. Notify relevant teams