Brand Consistency Checklist

Visual Consistency

Logo

• [ ] Correct logo version used
• [ ] Proper clear space maintained
• [ ] Approved colors only
• [ ] Legible at all sizes
• [ ] No unauthorized modifications

Colors

• [ ] Only brand palette colors
• [ ] Consistent color application
• [ ] Proper contrast for accessibility
• [ ] Color ratios maintained

Typography

• [ ] Brand fonts used
• [ ] Correct weights/styles
• [ ] Proper hierarchy
• [ ] Consistent formatting

Imagery

• [ ] Matches brand style
• [ ] Consistent editing/filters
• [ ] Appropriate subjects
• [ ] Quality standards met

Voice Consistency

Tone

• [ ] Matches brand personality
• [ ] Appropriate for context
• [ ] Consistent across channels
• [ ] No conflicting messages

Language

• [ ] Brand terminology used
• [ ] Consistent capitalization
• [ ] Proper abbreviations
• [ ] Jargon level appropriate

Messaging

• [ ] Aligns with key messages
• [ ] Value prop clear
• [ ] Differentiators highlighted
• [ ] CTAs consistent

Channel Audit

Website

• [ ] Homepage
• [ ] Product pages
• [ ] Blog/content
• [ ] Footer/navigation

Social Media

• [ ] Profile images
• [ ] Cover images
• [ ] Bio/about sections
• [ ] Post templates

Email

• [ ] Header/footer
• [ ] Templates
• [ ] Signatures
• [ ] Automated messages

Collateral

• [ ] Presentations
• [ ] One-pagers
• [ ] Business cards
• [ ] Promotional materials

Common Issues

Audit Frequency