1# Brand Consistency Checklist
2 
3## Visual Consistency
4 
5### Logo
6- [ ] Correct logo version used
7- [ ] Proper clear space maintained
8- [ ] Approved colors only
9- [ ] Legible at all sizes
10- [ ] No unauthorized modifications
11 
12### Colors
13- [ ] Only brand palette colors
14- [ ] Consistent color application
15- [ ] Proper contrast for accessibility
16- [ ] Color ratios maintained
17 
18### Typography
19- [ ] Brand fonts used
20- [ ] Correct weights/styles
21- [ ] Proper hierarchy
22- [ ] Consistent formatting
23 
24### Imagery
25- [ ] Matches brand style
26- [ ] Consistent editing/filters
27- [ ] Appropriate subjects
28- [ ] Quality standards met
29 
30## Voice Consistency
31 
32### Tone
33- [ ] Matches brand personality
34- [ ] Appropriate for context
35- [ ] Consistent across channels
36- [ ] No conflicting messages
37 
38### Language
39- [ ] Brand terminology used
40- [ ] Consistent capitalization
41- [ ] Proper abbreviations
42- [ ] Jargon level appropriate
43 
44### Messaging
45- [ ] Aligns with key messages
46- [ ] Value prop clear
47- [ ] Differentiators highlighted
48- [ ] CTAs consistent
49 
50## Channel Audit
51 
52### Website
53- [ ] Homepage
54- [ ] Product pages
55- [ ] Blog/content
56- [ ] Footer/navigation
57 
58### Social Media
59- [ ] Profile images
60- [ ] Cover images
61- [ ] Bio/about sections
62- [ ] Post templates
63 
64### Email
65- [ ] Header/footer
66- [ ] Templates
67- [ ] Signatures
68- [ ] Automated messages
69 
70### Collateral
71- [ ] Presentations
72- [ ] One-pagers
73- [ ] Business cards
74- [ ] Promotional materials
75 
76## Common Issues
77 
78| Issue | Fix |
79|-------|-----|
80| Outdated logo | Replace with current version |
81| Off-brand colors | Update to palette |
82| Wrong font | Replace with brand font |
83| Inconsistent voice | Apply style guide |
84| Mixed messaging | Align to framework |
85 
86## Audit Frequency
87 
88| Asset Type | Frequency |
89|------------|-----------|
90| Website | Monthly |
91| Social profiles | Quarterly |
92| Email templates | Quarterly |
93| Sales materials | Quarterly |
94| Full brand audit | Annually |
95