1# Case Study: OPC Skills Website SEO/GEO Optimization
2 
3Real-world example of applying SEO and GEO optimization to opc.dev.
4 
5---
6 
7## Background
8 
9**Website:** opc.dev  
10**Product:** AI Agent Skills for Solopreneurs  
11**Platforms:** Claude Code, Cursor, Codex, Factory Droid, OpenCode  
12**Date:** January 2026
13 
14### Initial Status
15 
16| Metric | Status |
17|--------|--------|
18| Google Indexed | ❌ No |
19| Bing Indexed | ❌ No |
20| Schema Markup | ❌ None |
21| FAQ Section | ❌ None |
22| Meta Tags | ⚠️ Basic |
23| AI Bot Access | ⚠️ Not configured |
24 
25---
26 
27## Problem Analysis
28 
29### 1. Keyword Conflict
30 
31The term "OPC" has different meanings in different markets:
32 
33| Market | "OPC" Meaning |
34|--------|--------------|
35| English (Industrial) | OPC UA - Industrial automation protocol |
36| Chinese | 一人公司 (One Person Company) |
37| Solopreneur | One Person Company (intended meaning) |
38 
39**Decision:** Focus on long-tail keywords for English market:
40- "AI agent skills for solopreneurs"
41- "Claude Code skills"
42- "indie hacker tools"
43 
44### 2. Missing Schema Markup
45 
46No structured data meant:
47- No rich results in Google
48- Poor AI visibility
49- No FAQ display
50 
51### 3. No GEO Optimization
52 
53Content lacked:
54- Statistics and data points
55- Expert citations
56- FAQ format
57- Answer-first structure
58 
59---
60 
61## Implementation
62 
63### Phase 1: Meta Tags Optimization
64 
65**Before:**
66```html
67<title>OPC Skills</title>
68<meta name="description" content="Skills for one person companies">
69```
70 
71**After:**
72```html
73<title>OPC Skills - AI Agent Skills for Solopreneurs & Indie Hackers | Claude Code, Cursor, Codex</title>
74<meta name="description" content="10+ AI agent skills for solopreneurs. Domain hunting, social media research, logo creation. Works with Claude Code, Cursor, Codex, Factory Droid. One-click install, 100% open source.">
75```
76 
77**Keywords targeted:**
78- solopreneur (high intent, low competition)
79- indie hacker (community term)
80- Claude Code skills (specific platform)
81- AI agent skills (emerging category)
82 
83### Phase 2: Schema Markup Implementation
84 
85Added comprehensive JSON-LD:
86 
87```json
88{
89  "@context": "https://schema.org",
90  "@graph": [
91    {
92      "@type": "WebPage",
93      "name": "OPC Skills - AI Agent Skills for Solopreneurs",
94      "description": "10+ agent skills for Claude Code, Cursor, Codex...",
95      "dateModified": "2026-01-20",
96      "speakable": {
97        "@type": "SpeakableSpecification",
98        "cssSelector": ["h1", ".hero-description", ".faq-answer"]
99      }
100    },
101    {
102      "@type": "SoftwareApplication",
103      "name": "OPC Skills",
104      "applicationCategory": "DeveloperApplication",
105      "operatingSystem": "Cross-platform",
106      "offers": {
107        "@type": "Offer",
108        "price": "0",
109        "priceCurrency": "USD"
110      }
111    },
112    {
113      "@type": "FAQPage",
114      "mainEntity": [
115        {
116          "@type": "Question",
117          "name": "What is OPC Skills?",
118          "acceptedAnswer": {
119            "@type": "Answer",
120            "text": "OPC Skills is a collection of 10+ AI agent skills..."
121          }
122        }
123        // 12 total FAQ items
124      ]
125    }
126  ]
127}
128```
129 
130### Phase 3: GEO Optimization (Princeton Methods)
131 
132#### Statistics Addition (+37%)
133 
134**Before:**
135```
136"Skills for one person companies"
137```
138 
139**After:**
140```
141"10+ Skills | 5 Platforms | One-Click Install | 100% Open Source"
142```
143 
144#### FAQ Section (+40% AI Visibility)
145 
146Added 12 FAQ questions targeting high-search queries:
147 
1481. What is OPC Skills?
1492. What platforms does OPC Skills support?
1503. How do I install OPC Skills?
1514. Is OPC Skills free?
1525. What skills are included in OPC Skills?
1536. How does the domain-hunter skill work?
1547. Can I use OPC Skills with Claude Code?
1558. What is the twitter skill used for?
1569. How do I create a logo with OPC Skills?
15710. Is OPC Skills open source?
15811. How do I contribute to OPC Skills?
15912. What is a solopreneur?
160 
161#### Authoritative Tone (+25%)
162 
163**Before:**
164```
165"Some tools for solo workers"
166```
167 
168**After:**
169```
170"AI Agent Skills for Solopreneurs - The definitive skill library for 
171one-person companies. Trusted by indie hackers worldwide."
172```
173 
174#### Citations (+40%)
175 
176Added references to:
177- Anthropic (Claude Code official documentation)
178- Industry statistics on solopreneur growth
179- Sam Altman's "billion-dollar one-person company" prediction
180 
181### Phase 4: AI Bot Configuration
182 
183Updated robots.txt considerations:
184 
185```
186# Allow AI bots for GEO visibility
187User-agent: GPTBot
188Allow: /
189 
190User-agent: PerplexityBot
191Allow: /
192 
193User-agent: ClaudeBot
194Allow: /
195```
196 
197### Phase 5: Hero Section Rewrite
198 
199**Before:**
200```
201OPC Skills
202Skills for OPCs
203```
204 
205**After:**
206```
207AI Agent Skills for Solopreneurs
208 
209The skill library for one-person companies. 
210Install once, use everywhere.
211 
21210+ Skills | 5 Platforms | One-Click Install | 100% Open Source
213```
214 
215---
216 
217## Results
218 
219### Technical Improvements
220 
221| Metric | Before | After |
222|--------|--------|-------|
223| Meta Title | "OPC Skills" | Full keyword-rich title |
224| Meta Description | 20 chars | 155 chars |
225| Schema Types | 0 | 4 (WebPage, Software, FAQ, Org) |
226| FAQ Items | 0 | 12 |
227| Statistics | 0 | 4 key metrics |
228 
229### SEO Improvements
230 
231| Factor | Before | After |
232|--------|--------|-------|
233| Title keyword match | ❌ | ✅ |
234| Description keyword match | ❌ | ✅ |
235| Structured data | ❌ | ✅ |
236| Rich results eligible | ❌ | ✅ |
237 
238### GEO Improvements
239 
240| Princeton Method | Applied | Expected Boost |
241|-----------------|---------|----------------|
242| Cite Sources | ✅ | +40% |
243| Statistics | ✅ | +37% |
244| FAQ Schema | ✅ | +40% |
245| Authoritative Tone | ✅ | +25% |
246| Easy Language | ✅ | +20% |
247 
248**Estimated total GEO visibility boost: 40-60%**
249 
250---
251 
252## Lessons Learned
253 
254### 1. Keyword Research is Critical
255 
256The "OPC" keyword conflict could have hurt visibility. Long-tail keywords solved this:
257- "solopreneur tools" > "OPC tools"
258- "Claude Code skills" > "AI skills"
259 
260### 2. FAQPage Schema is High-Impact
261 
262Adding 12 FAQ items with proper schema:
263- Enables rich results
264- Provides AI-extractable content
265- Targets specific search queries
266 
267### 3. Statistics Make Content Quotable
268 
269"10+ Skills | 5 Platforms | One-Click Install | 100% Open Source"
270 
271These specific numbers are:
272- Easy for AI to extract
273- Memorable for users
274- Differentiated from competitors
275 
276### 4. Answer-First Structure
277 
278Each FAQ answer starts with a direct answer:
279- "OPC Skills is a collection of..." (not "Well, it depends...")
280- This matches AI response patterns
281 
282---
283 
284## Next Steps
285 
286### Short-term (1 month)
287 
288- [ ] Submit sitemap to Google Search Console
289- [ ] Submit to Bing Webmaster Tools
290- [ ] Monitor indexing progress
291- [ ] Track FAQ rich results
292 
293### Medium-term (3 months)
294 
295- [ ] Monitor AI citation rate
296- [ ] A/B test different FAQ questions
297- [ ] Build backlinks from dev communities
298- [ ] Create content for Reddit/HN
299 
300### Long-term (6 months)
301 
302- [ ] Establish "OPC Skills = Solopreneur tools" brand
303- [ ] Rank for "Claude Code skills" in AI search
304- [ ] Get cited in AI responses about solopreneur tools
305 
306---
307 
308## Replication Guide
309 
310To replicate this optimization for your own site:
311 
3121. **Audit current state** using seo-geo skill checklist
3132. **Research keywords** - find long-tail opportunities
3143. **Write meta tags** - include primary keyword in title/description
3154. **Add Schema markup** - start with FAQPage and WebPage
3165. **Apply Princeton methods** - statistics, citations, structure
3176. **Configure AI bot access** - robots.txt
3187. **Validate schema** - Google Rich Results Test
3198. **Submit to search engines** - Search Console, Bing Webmaster
3209. **Monitor and iterate** - track visibility, adjust content
321 
322---
323 
324## Files Changed
325 
326| File | Changes |
327|------|---------|
328| `website/worker.js` | Meta tags, Schema, Hero section, FAQ section, Stats bar |
329| `README.md` | Badges, navigation links, updated tagline |
330| `docs/MARKETING_SPEC.md` | Comprehensive marketing plan (new) |
331