Case Study: OPC Skills Website SEO/GEO Optimization

Real-world example of applying SEO and GEO optimization to opc.dev.

Background

Website: opc.dev Product: AI Agent Skills for Solopreneurs Platforms: Claude Code, Cursor, Codex, Factory Droid, OpenCode Date: January 2026

Initial Status

Problem Analysis

1. Keyword Conflict

The term "OPC" has different meanings in different markets:

Decision: Focus on long-tail keywords for English market:

• "AI agent skills for solopreneurs"
• "Claude Code skills"
• "indie hacker tools"

2. Missing Schema Markup

No structured data meant:

• No rich results in Google
• Poor AI visibility
• No FAQ display

3. No GEO Optimization

Content lacked:

• Statistics and data points
• Expert citations
• FAQ format
• Answer-first structure

Implementation

Phase 1: Meta Tags Optimization

Before:

<title>OPC Skills</title>
<meta name="description" content="Skills for one person companies">

After:

<title>OPC Skills - AI Agent Skills for Solopreneurs & Indie Hackers | Claude Code, Cursor, Codex</title>
<meta name="description" content="10+ AI agent skills for solopreneurs. Domain hunting, social media research, logo creation. Works with Claude Code, Cursor, Codex, Factory Droid. One-click install, 100% open source.">

Keywords targeted:

• solopreneur (high intent, low competition)
• indie hacker (community term)
• Claude Code skills (specific platform)
• AI agent skills (emerging category)

Phase 2: Schema Markup Implementation

Added comprehensive JSON-LD:

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "name": "OPC Skills - AI Agent Skills for Solopreneurs",
      "description": "10+ agent skills for Claude Code, Cursor, Codex...",
      "dateModified": "2026-01-20",
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": ["h1", ".hero-description", ".faq-answer"]
      }
    },
    {
      "@type": "SoftwareApplication",
      "name": "OPC Skills",
      "applicationCategory": "DeveloperApplication",
      "operatingSystem": "Cross-platform",
      "offers": {
        "@type": "Offer",
        "price": "0",
        "priceCurrency": "USD"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "What is OPC Skills?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "OPC Skills is a collection of 10+ AI agent skills..."
          }
        }
        // 12 total FAQ items
      ]
    }
  ]
}

Phase 3: GEO Optimization (Princeton Methods)

#### Statistics Addition (+37%)

Before:

"Skills for one person companies"

After:

"10+ Skills | 5 Platforms | One-Click Install | 100% Open Source"

#### FAQ Section (+40% AI Visibility)

Added 12 FAQ questions targeting high-search queries:

1. What is OPC Skills?
2. What platforms does OPC Skills support?
3. How do I install OPC Skills?
4. Is OPC Skills free?
5. What skills are included in OPC Skills?
6. How does the domain-hunter skill work?
7. Can I use OPC Skills with Claude Code?
8. What is the twitter skill used for?
9. How do I create a logo with OPC Skills?
10. Is OPC Skills open source?
11. How do I contribute to OPC Skills?
12. What is a solopreneur?

#### Authoritative Tone (+25%)

Before:

"Some tools for solo workers"

After:

"AI Agent Skills for Solopreneurs - The definitive skill library for 
one-person companies. Trusted by indie hackers worldwide."

#### Citations (+40%)

Added references to:

• Anthropic (Claude Code official documentation)
• Industry statistics on solopreneur growth
• Sam Altman's "billion-dollar one-person company" prediction

Phase 4: AI Bot Configuration

Updated robots.txt considerations:

# Allow AI bots for GEO visibility
User-agent: GPTBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: ClaudeBot
Allow: /

Phase 5: Hero Section Rewrite

Before:

OPC Skills
Skills for OPCs

After:

AI Agent Skills for Solopreneurs

The skill library for one-person companies. 
Install once, use everywhere.

10+ Skills | 5 Platforms | One-Click Install | 100% Open Source

Results

Technical Improvements

SEO Improvements

GEO Improvements

Estimated total GEO visibility boost: 40-60%

Lessons Learned

1. Keyword Research is Critical

The "OPC" keyword conflict could have hurt visibility. Long-tail keywords solved this:

• "solopreneur tools" > "OPC tools"
• "Claude Code skills" > "AI skills"

2. FAQPage Schema is High-Impact

Adding 12 FAQ items with proper schema:

• Enables rich results
• Provides AI-extractable content
• Targets specific search queries

3. Statistics Make Content Quotable

"10+ Skills | 5 Platforms | One-Click Install | 100% Open Source"

These specific numbers are:

• Easy for AI to extract
• Memorable for users
• Differentiated from competitors

4. Answer-First Structure

Each FAQ answer starts with a direct answer:

• "OPC Skills is a collection of..." (not "Well, it depends...")
• This matches AI response patterns

Next Steps

Short-term (1 month)

• [ ] Submit sitemap to Google Search Console
• [ ] Submit to Bing Webmaster Tools
• [ ] Monitor indexing progress
• [ ] Track FAQ rich results

Medium-term (3 months)

• [ ] Monitor AI citation rate
• [ ] A/B test different FAQ questions
• [ ] Build backlinks from dev communities
• [ ] Create content for Reddit/HN

Long-term (6 months)

• [ ] Establish "OPC Skills = Solopreneur tools" brand
• [ ] Rank for "Claude Code skills" in AI search
• [ ] Get cited in AI responses about solopreneur tools

Replication Guide

To replicate this optimization for your own site:

1. Audit current state using seo-geo skill checklist
2. Research keywords - find long-tail opportunities
3. Write meta tags - include primary keyword in title/description
4. Add Schema markup - start with FAQPage and WebPage
5. Apply Princeton methods - statistics, citations, structure
6. Configure AI bot access - robots.txt
7. Validate schema - Google Rich Results Test
8. Submit to search engines - Search Console, Bing Webmaster
9. Monitor and iterate - track visibility, adjust content

Files Changed