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Optimize websites for both traditional search engines (Google, Bing) and AI engines (ChatGPT, Perplexity, Gemini)
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references/google-docs-summary.md
1# Google Official SEO Documentation Summary23Quick reference from Google Search Central.45---67## Search Three-Stage Process89| Stage | Description | Focus |10|-------|-------------|-------|11| **Crawling** | Googlebot discovers pages | robots.txt, sitemap, links |12| **Indexing** | Content analyzed and stored | Quality, canonical, noindex |13| **Serving** | Results returned | Relevance, E-E-A-T, UX |1415---1617## Core Web Vitals1819| Metric | Good | Needs Work | Poor |20|--------|------|------------|------|21| **LCP** | < 2.5s | 2.5-4s | > 4s |22| **FID** | < 100ms | 100-300ms | > 300ms |23| **CLS** | < 0.1 | 0.1-0.25 | > 0.25 |2425---2627## Structured Data Types2829| Type | Use Case | Rich Result |30|------|----------|-------------|31| FAQPage | FAQ content | Expandable Q&A |32| Article | Blog/news | Title + date |33| Product | E-commerce | Price + rating |34| HowTo | Tutorials | Steps |35| VideoObject | Video | Thumbnail |36| BreadcrumbList | Navigation | Breadcrumbs |3738---3940## Spam Policies (Avoid)4142- Keyword stuffing43- Hidden text/links44- Link schemes45- Auto-generated content46- Scraped content47- Cloaking4849---5051## Official Tools5253| Tool | URL |54|------|-----|55| Search Console | search.google.com/search-console |56| Rich Results Test | search.google.com/test/rich-results |57| PageSpeed Insights | pagespeed.web.dev |58| Mobile-Friendly Test | search.google.com/test/mobile-friendly |5960---6162## Reference6364- https://developers.google.com/search65- https://developers.google.com/search/docs/fundamentals/seo-starter-guide66