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references/phrases.md
1# Phrases to Remove23## Throat-Clearing Openers45Remove these announcement phrases. State the content directly.67- "Here's the thing:"8- "Here's what [X]"9- "Here's this [X]"10- "Here's that [X]"11- "Here's why [X]"12- "The uncomfortable truth is"13- "It turns out"14- "The real [X] is"15- "Let me be clear"16- "The truth is,"17- "I'll say it again:"18- "I'm going to be honest"19- "Can we talk about"20- "Here's what I find interesting"21- "Here's the problem though"2223Any "here's what/this/that" construction is throat-clearing before the point. Cut it and state the point.2425## Emphasis Crutches2627These add no meaning. Delete them.2829- "Full stop." / "Period."30- "Let that sink in."31- "This matters because"32- "Make no mistake"33- "Here's why that matters"3435## Business Jargon3637Replace with plain language.3839| Avoid | Use instead |40|-------|-------------|41| Navigate (challenges) | Handle, address |42| Unpack (analysis) | Explain, examine |43| Lean into | Accept, embrace |44| Landscape (context) | Situation, field |45| Game-changer | Significant, important |46| Double down | Commit, increase |47| Deep dive | Analysis, examination |48| Take a step back | Reconsider |49| Moving forward | Next, from now |50| Circle back | Return to, revisit |51| On the same page | Aligned, agreed |5253## Adverbs5455Kill all adverbs. No -ly words. No softeners, no intensifiers, no hedges.5657Specific offenders:5859- "really"60- "just"61- "literally"62- "genuinely"63- "honestly"64- "simply"65- "actually"66- "deeply"67- "truly"68- "fundamentally"69- "inherently"70- "inevitably"71- "interestingly"72- "importantly"73- "crucially"7475Also cut these filler phrases:7677- "At its core"78- "In today's [X]"79- "It's worth noting"80- "At the end of the day"81- "When it comes to"82- "In a world where"83- "The reality is"8485## Meta-Commentary8687Remove self-referential asides. The essay should move, not announce its own structure.8889- "Hint:"90- "Plot twist:" / "Spoiler:"91- "You already know this, but"92- "But that's another post"93- "X is a feature, not a bug"94- "Dressed up as"95- "The rest of this essay explains..."96- "Let me walk you through..."97- "In this section, we'll..."98- "As we'll see..."99- "I want to explore..."100101## Performative Emphasis102103False intimacy or manufactured sincerity:104105- "creeps in"106- "I promise"107- "They exist, I promise"108109## Telling Instead of Showing110111Announcing difficulty or significance rather than demonstrating it:112113- "This is genuinely hard"114- "This is what leadership actually looks like"115- "This is what X actually looks like"116- "actually matters"117118## Vague Declaratives119120Sentences that announce importance without naming the specific thing. Kill these.121122- "The reasons are structural"123- "The implications are significant"124- "This is the deepest problem"125- "The stakes are high"126- "The consequences are real"127128If a sentence says something is important/deep/structural without showing the specific thing, cut it or replace it with the specific thing.129