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Plans SaaS product and feature launches using the ORB Framework (Owned, Rented, Borrowed channels) to build momentum.

Optimizes post-signup user onboarding to accelerate time-to-value and improve activation rates.

Creates and optimizes paid ad campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok with platform-specific strategy.

Designs statistically valid A/B tests with proper hypothesis structure, sample size calculation, and measurement planning.

Creates competitor comparison and alternative pages in four formats optimized for SEO and sales enablement.

Implements schema.org structured data (JSON-LD) to enable rich results in Google Search for any page type.

Generates and iterates ad copy at scale for Google Ads, Meta, LinkedIn, TikTok, and Twitter/X with performance data analysis.

Plans and maps website page hierarchy, URL structure, navigation, and internal linking for SEO and usability.

Writes B2B cold outreach emails and multi-touch follow-up sequences that sound like a peer, not a sales machine.

Enforces running actual verification commands before claiming tests pass, builds succeed, or bugs are fixed.

Creates B2B sales collateral including pitch decks, one-pagers, objection handling docs, demo scripts, and sales playbooks.

Plans and evaluates free tools (calculators, generators, graders) as marketing assets for SEO and lead generation.